Upcoming Google & Yahoo Deliverability Changes: Authentication & One-Click Unsubscribe

Forum|Forum|2 years ago
October 18, 2023
11 replies
1927 views

Hi all,

Google and yahoo are going to make some deliverability changes. More info here https://blogs.oracle.com/marketingcloud/post/new-gmail-yahoo-deliverability-requirements

One of these changes is that a one-click unsubscribe will be needed if you send more than 5000 emails to Gmail users per campaign.

Does anyone know if this means that we will need a one-click unsubscribe on all transactional emails or only promotional emails? If transactional emails are affected, will this mean pure transactional emails like “password-reset” will need it as well?

And will a one-click unsubscribe on the bottom of the email template suffice or is the “unsubscribe” link next to the subject line needed?

Thanks

This topic has been closed for replies.

Best answer by inboxingmaestro

List-unsubscribe header is definitely a good practice and it’s something an ESP has to do to ensure the unsubscribe process is easier for recipients to opt out rather than letting them to hit the report as spam button.

As a sender, you should also place the unsubscribe link prominently in the footer and make sure you also keep the process simpler for users who wants to opt out.

Just FYI - List Unsubscribe is primarily applicable for commercial emails but when it comes to transactional emails, ESP must define and review the transactional email content and can define a accordingly in the list unsubscribe header not to show list unsubscribe header on transactional emails.

Let me know if you have any questions further.

Regards

Mohsin