“...we advise customers to use the email tool in our platform.”
I’ve heard this from at least 4 or 5 different 3rd party providers at this point, and while my take has always been “well of course they’re going to say that, they want us to use their tool more”, I actually have never dug too far into why providers prefer we send emails natively from their apps rather than integrating through Klaviyo - especially because when I have integrated with Klaviyo, email response rate and deliverability improve tenfold. Does anyone have any insight into the reasoning? Are some providers actually right when they make that statement?
Solved
We Integrate with Klaviyo but...
+5Best answer by KatherineB
- They want you to spend more money with their services (as you mentioned)
- There may be instances where you get the best functionality of their service within the native platform as opposed to the Klaviyo integration, but I think the benefits of Klaviyo and sending all your email from one place still outweigh. any possible benefits
Katherine
+23- They want you to spend more money with their services (as you mentioned)
- There may be instances where you get the best functionality of their service within the native platform as opposed to the Klaviyo integration, but I think the benefits of Klaviyo and sending all your email from one place still outweigh. any possible benefits
Katherine
+5
+11I’m with you
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