Why is the number of opens less than the number of clicks in campaign?

Question

I created a campaign, and in the recipient activity, why have some people not opened the email but still clicked on the links in the email? The number of people who opened the email is shown as less than the number of people who clicked on the email links. My understanding is that one needs to open the email to click on the links in it.

Maxbuzz · Accepted Answer

Hello @Jeff from Extended-screenApart from Bots, there is a possibility that these clicks are from email clients like Outlook. Which don’t download images by default and won’t track the opens. Open is tracked bya hidden image pixel in the email.If the images are not loaded and someone clicks on the links then only click will be tracked.This usually happens with business emails.

ArpitBanjara · Answer

Hey @Jeff from Extended-screenWelcome to Klaviyo Community and thank you for asking this question,It is possible that these are Bot Clicks, Klaviyo has an article on what they are and how you can prevent email bot-clicks -https://help.klaviyo.com/hc/en-us/articles/22981852783899I hope this helps,Best Regards,Arpit Banjara

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