Hey there.
So I’m about to set up a brand new dedicated domain for my client.
When I watched this video (https://help.klaviyo.com/hc/en-us/articles/115000357752) it says that you have to create a sub domain ?
I don’t understand why ? I’d like to be able to explain it with ease to my client.
Could you help me please ?
Thanks.
Steve
Answer
Why setting up a new sub domain ?
Best answer by kaila.lawrence
No problem! To be clear, a subdomain such as send.storename.com is NOT the same as a username at your root domain, such as hello@storename.com. In the example you gave, hello@storename.com is only using your root domain of storename.com.
Email domains (both root and subdomain) are in part what ISPs use to measure your sender reputation since it informs where messages are coming from. Your sender reputation has a direct impact on your deliverability. Since ISP’s don’t share exactly how they decide whether a domain is trustworthy sender or not, it’s strongly recommended to minimize variables using subdomains.
Using a subdomain like send.storename.com effectively separates emails you’re using for marketing purposes from other activities on the root domain. For example, if you were only using a root domain and you got an increase in spam reports on a marketing campaign, the impact to your sender reputation would affect deliverability of ALL emails using the root domain, such as sales outreach, customer support (hello@storename.com), or even employees’ ability to email each other.
This is why you definitely want to separate your marketing communications with a subdomain. Let me know if that helps :)
+32Hey
Hope that helps!
Thanks
It does help, but I still have questions though. LOL
When setting a brand new dedicated domain in Klaviyo’s tutoriel, they say that you have to create a sub domain, like “send” ?
Why ?
Is that really a sub domain ?
I can’t explain to my client why we need to have : “send.storename.com” rather than is current domain : hello@storename.com
I hope I’m clear LOL
Thanks a lot !
Steve
+32No problem! To be clear, a subdomain such as send.storename.com is NOT the same as a username at your root domain, such as hello@storename.com. In the example you gave, hello@storename.com is only using your root domain of storename.com.
Email domains (both root and subdomain) are in part what ISPs use to measure your sender reputation since it informs where messages are coming from. Your sender reputation has a direct impact on your deliverability. Since ISP’s don’t share exactly how they decide whether a domain is trustworthy sender or not, it’s strongly recommended to minimize variables using subdomains.
Using a subdomain like send.storename.com effectively separates emails you’re using for marketing purposes from other activities on the root domain. For example, if you were only using a root domain and you got an increase in spam reports on a marketing campaign, the impact to your sender reputation would affect deliverability of ALL emails using the root domain, such as sales outreach, customer support (hello@storename.com), or even employees’ ability to email each other.
This is why you definitely want to separate your marketing communications with a subdomain. Let me know if that helps :)
+32You’re very welcome! Have a wonderful rest of your week :)
+1Hi, Hope you can help please.
Just setting up Branded Domain
If our domain is website.co.uk and i am following the steps to add DNS records
Then i would select send.website.co.uk as my sending domain
And create the DNS records and update to AWS , who host our DNS
What i would like to know please, if our domain is website.co.uk
Do i need to actually create the send.website.co.uk domain first ?
Do i create this sub domain on the server first ? before setting this up on Klaviyo ?
Just want to know if i actually create this sub domain on our host, before pointing DNS records at it ?
Any help appreciated
thanks in Advance 🙏
+37Hi
I saw you posted another Community thread on this topic that I just answered, so I’m going to link to that here for the sake of visibility:
Best,
Brian
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