Peer pulse

Whether you’re brainstorming your next campaign, refining your brand voice, or just trying to get out of a creative rut, we all have those go-to places, people, or routines that spark new ideas.Do you look to other brands? Scroll through social? Dive into data? Tune into a podcast? Step away from your screen entirely?Share your favorite sources of inspiration (and any specific examples if you have them 👀). You never know what might spark someone else’s next big idea.Drop your answers below!Also, speaking of inspiration – check out the last two discussion threads for some great inspo: 

This month, we’re featuring Klaviyo Community Superuser @ArpitBanjara!Arpit is the Lead Email Marketing Technician at Flowium, where he’s spent the past five years helping e-commerce brands unlock more value from Klaviyo. Alongside his marketing expertise, he also leads IT at Flowium, building internal automations with tools like Zapier and Make to keep operations running smoothly.What Arpit is known for:🧠 Arpit brings a well-rounded approach to problem-solving across flow logic, campaign strategy, segmentation, and deliverability. He thrives on tackling unique edge cases and helping community members navigate both technical setups and strategic decisions—no two challenges are ever the same.⚙️ He’s especially passionate about clean data and strong foundations, often emphasizing that Klaviyo is only as powerful as the data behind it.Fun facts:🏏 Arpit is a huge cricket fan—whether it’s following matches, debating team selections, or playing on weekends.🗺️ He’s also a big advocate for

You know the kind of tip or saying you’ve heard a hundred times:“Test everything.”“Simple messaging usually wins”“No one knows what they’re doing at first”“Done is better than perfect”In the moment, you nod along, but then you never really apply it or understand the value. Then at some point, it finally clicks and you realize why everyone says it. This happened to me recently.I thought it would be fun to hear if others in the community have experienced this. If so, LMK below: What’s a piece of advice you used to overlook or ignore?Could be email/SMS, lifecycle, or just marketing (or work) in general.Sometimes the most “basic” advice hits the hardest - just later than expected. 

This month, we’re excited to feature Jad Atoui (aka ​@whereisjad) as our Klaviyo Community Superuser of the Month!Jad is a familiar name to many in the Klaviyo ecosystem. Before going independent, he spent over 7 years at Klaviyo as a Support Engineer and Solutions Architect, where he became a trusted expert and go-to resource for some of the most complex technical challenges.What Jad is known for:🔧 Jad specializes in Klaviyo APIs and custom integrations, with deep experience supporting platforms like Magento 2 and WooCommerce. During his time at Klaviyo, he played a key role in advancing API-driven solutions and continues to build powerful customizations for clients today as a freelancer.Fun facts:🏃‍♂️ When he’s not solving integration challenges, Jad is running… a lot. He’s completed 83 half marathons (and counting!) and has raced in every U.S. state, with recent adventures expanding into Europe and Canada.📚 Jad is also a self-proclaimed history nerd who spent 3 years as a Boston