Community Manager

Klaviyo pricing on a tight budget – how do you make it work as you grow? (share your tips)

5 replies
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Klaviyo’s price is one of the first hurdles a lot of people mention.

For this question of the week, I want to open the floor up to addressing these concerns as a community.

I would love to hear how you’re making Klaviyo work on a smaller budget.

What tactics helped you get started with Klaviyo without overspending?
Any tips for keeping costs down as your list grows?
How do you decide which features or sends are “worth it” for your business?
Tips for optimizing tech stack spend?

Drop your best tips, workflows, or hard-won lessons below, especially anything that would help someone who’s just getting started with Klaviyo and worried about pricing/billing.

Account & billing

R

Retention_ninja

Contributor IV

The biggest lever is list hygiene. Suppressing unengaged profiles every 90 days keeps billing predictable. Flows justify the spend before campaigns do. Welcome, abandoned cart, and post-purchase running on a small list will outperform weekly campaign sends for a long time.

daddyshomemadesyrups

Contributor III

@Retention_ninja we have a seasonal business; what do you recommend for how long for unengaged emails for supressing?

Amber Burr; Sweetening Lives Naturally www.daddyshomemadesyrup.com

R

rnb

Contributor I

Following this thread for the same reason as daddyshomemadesyrups - seasonal list, same worry about cutting someone who'll come back next season.

@daddyshomemadesyrups - what's your Klaviyo bill running right now, and roughly what share of your list do you think is dead weight between seasons?

daddyshomemadesyrups

Contributor III

@rnb currently it is $70/month 2151 in my engaged 60 days; 7246 profiles; 2403 active and 4784 suppressed

Amber Burr; Sweetening Lives Naturally www.daddyshomemadesyrup.com

A

Atesen Software

Contributor I

For a seasonal shop I would not use one fixed cut-off for everyone. Look at how long your repeat customers normally wait between orders. If your busy season is once a year, 90 days without opens will suppress people who simply buy again next season, so a safer split is 365 days for past buyers and 90 to 180 days for people who never bought.

Two things from Klaviyo's billing pages are worth checking before you suppress. Suppressed profiles are not billed, but the bill only drops when your plan moves down: either choose the lower plan in Billing, or turn on auto-downgrade in Billing preferences. The count can also take up to 72 hours to refresh, and a lower plan starts at the next billing cycle. With about 2,400 active profiles, check which tier that count falls into first, because you may already be at the lowest tier your list size allows.

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