Prep: the BFCM in-app Hub is here 🎉

Hi everyone! I'm Kim from Klaviyo's CX Programs team, and I'm so excited to introduce our 2026 in-app BFCM Hub, your personalized, self-serve strategy center to help you make the most of the biggest season of the year. It's ready for you in English right now, with French, German, and Spanish versions coming soon!

Who it's for

If you're an English-speaking customer with an active ecommerce integration, this was built for you. Everything in the Hub — resources, recommendations, training — is tailored to your business and your BFCM experience. The goal: to help you have your best BFCM with Klaviyo yet!
 

What's inside

• Readiness score & BFCM checklist — see exactly how prepped you are for BFCM, with the highest-impact steps so you know what to tackle next.
• Personalised resources — Academy content matched to where you are in your BFCM journey. New to BFCM? You'll see the fundamentals. Been through a few seasons? You'll see the advanced tactics.
• BFCM Fast Track — a five-video guided program if you're newer to BFCM, covering planning, list growth, what to send, and using Composer.

Try it out

Head to your Klaviyo account (check the 'Grow with Klaviyo section'), work through the Hub, and build up your readiness score. Once you've got a score you're proud of, share it in this thread — let's see who's walking into BFCM the most prepared!

Connect: BFCM 2026 Strategy Exchange

Prep with other Klaviyo marketers. Compare approaches, get peer perspective, and connect with people working through the same BFCM decisions.

The BFCM Hub can help you understand what to prioritize and track your readiness. Here, you can take that prep one step further by comparing notes with other marketers doing the work. See what others are prioritizing, ask questions, learn from Klaviyo Champions, and join conversations about the decisions that don’t always have one right answer.

Go to the Community Strategy Exchange Hub →