A Campaign with No Links

3 replies
120 views

If a campaign has no links because it is just an announcement or a non-sale type of email, will the engagement indicator score be penalized? Thanks!

Campaigns & channels

Hilary CastlemanAnswer

2025 Champion

Hi @angelicacamflo,

To second to @mike digital101’s answer, even if your campaign doesn’t have clicks, Klaviyo looks at overall engagement, so you won’t be penalised solely for not including a link, as long as open rates are solid and other negative signals (spam, unsubscribes, bounces) are low.

Having said that, I would still hyperlink text anywhere it is relevant to create a better experience for the customer/recipient. For example, do you have a support page they can be directed to if they have questions? Or FAQs? Anything to create a well-rounded experience (with the added benefit of looking legit to inbox providers).

All the best with your email goals 💫

M

mike digital101

Problem Solver IV

Hi @angelicacamflo ,

Great question……….

No, your campaign won’t be penalized just because it has no links.

Klaviyo looks at overall engagement — opens, clicks, and how often people interact with your emails over time. One email without links won’t hurt your score, especially if your audience is opening and reading it.

Just make sure the subject line and content are still engaging.

Hope that helps!
Micheal

+2348087340172 (Whatsapp number)

Hilary CastlemanAnswer

2025 Champion

Hi @angelicacamflo,

To second to @mike digital101’s answer, even if your campaign doesn’t have clicks, Klaviyo looks at overall engagement, so you won’t be penalised solely for not including a link, as long as open rates are solid and other negative signals (spam, unsubscribes, bounces) are low.

Having said that, I would still hyperlink text anywhere it is relevant to create a better experience for the customer/recipient. For example, do you have a support page they can be directed to if they have questions? Or FAQs? Anything to create a well-rounded experience (with the added benefit of looking legit to inbox providers).

All the best with your email goals 💫

M

mike digital101

Problem Solver IV

That is a good comment @Hilary Castleman has also say what can also work
If you have problem with it @angelicacamflo you can reach out to me

+2348087340172 (Whatsapp number)

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