Analytics

Hi,We are seeing a pretty drastic reduction in bounce rates and it's been a challenge to find the culprit.  Originally, I thought the issue was with another third-party vendor as it aligns with when they started to collect data.  However, when I asked them they brought my attention to a Klaviyo event that's firing on our site.Their screenshot:  I have the Klaviyo form listener event set up on GTM, but this was implemented March 29th. I am wondering if something changed regarding the form l

We want to automate getting segement predictive metrics (like Total Customer Lifetime Value, Churn Risk Prediction, Average Days Between Orders, Average Order). Right we are manually downloading that data with .csv file. We asked the support for API, and they said for the moment being it is not posible to get that data with an API. Do you have some workaround for us so we can automate it?

Hello I create an order confirmation email using the placed order metric flow, but upon checking on the available data subtotal data is missing only the subtotal per item is available. Is there another work around on this like adding the subtotal per item? 

Adding Klaviyo’s CNAME and TXT record will not impact sending on other ESP (Email Service Provider) platforms as long as the subdomain created for Klaviyo is different from the other ESP’s sending subdomain. Klaviyo’s CNAME is mainly aimed towards Klaviyo to make use of the subdomain, so it would not interfere with any sending on other ESPs. 

Gmail looks at the domain reputation more than they look at your IP reputation. They are aware that reputations of IPs can be impacted by multiple senders, as email marketing often uses  shared IPs at large ESPs like Klaviyo. Meanwhile, the reputation of the domain is in the control of the domain owner/sender. So, the IP reputation has very little impact as long as your sending domain reputation is strong.

Hi folks,  What are you all doing to filter autoresponders, bounced notification and out of office replies? I want emails to reply to my customer service email address, but i don’t need my customer service team spending hours deleting emails after a big campaign. Thank you!

I have a revenue table in analytics with Shopify revenue grouped by item. However, a lot of the products are missing from the table.I’ve reset it/ rebooted it - nothing changes it. The total revenue reported - when I don’t apply a grouping is correct.Is this a known bug? Or is there something I can do to see the correct data?

I am a little bit confused with the term “Fulfilled Order” and “Placed Order”.In measuring conversion on flows and campaigns, where should I look at? Fulfilled Order or Placed Order?Thank you!

How to install added to cart metrics if there is not add to cart button on store. Is there any possible ways to do it i'm using turbo theme

Hi everyone, I just began to experience the following: Google analytics is attributing more revenue to a Klaviyo email campaign than Klaviyo. My email campaigns have recently been getting clipped.Are the two issues related? Google Analytics should NEVER attribute more conversions and revenue than Klaviyo to email campaigns given how each platform attributes success.What could be the culprit?  

I am trying to configure Google Analytics to capture an event (and then a goal) when someone submits their email to a form. I’ve tried to follow the instructions at the link below but am still not having any events captured. https://help.klaviyo.com/hc/en-us/articles/115005077027-How-to-Configure-Google-Analytics-Goal-Tracking-for-a-Signup-Form Has anyone had issues with this and found a resolution? I am using an embedded Klaviyo form on a Shopify site

HiI’m trying to understand how to pull revenue reports by segment that line up with the purchasing totals I’m seeing in Shopify. When I go to a person’s profile in Klaviyo I can see total revenue. And that matches up with Shopify. But how can I pull that “revenue” line into an actual report so I can see the spend of certain segments. Thanks

Hi everyone,i have set up a browse abandonment flow for my shopify e-commerce, but noticed that it doesn’t have any input despite the amount of traffic and consumer browsing. I tried the instruction listed on https://help.klaviyo.com/hc/en-us/articles/115005080407-Integrate-with-Shopify#add-web-tracking-to-your-shopify-store3; but unfortunately the product.liquid from the theme didn’t have any codes other than static collection. Does anyone have similar experience, and if you could advise where should I paste the snippets to?  thanks,adeline

Hello me again,Working on new account, but the metric “Add to Cart” has not appeared in Klaviyo.Here is the inspected element from my site:and here is the code in product.liquid in shopify:Does anyone know why the snippet is not showing up in klaviyo? thanks. Josh

 It was so great chatting with @Akil and @oliver.ren about best practices for using Benchmarks in Klaviyo. If you didn’t get a chance to watch the live training earlier today, feel free to check out the recording. In the session, we covered: Prioritizing Your Insights Using Benchmarks for: Campaigns Welcome Series Ecommerce Metrics

I want to build a dashboard that reports on data for multiple flows. I built a dashboard that reports on ALL flows, but I want one that provides info only on a handful of specific flows. I see where you can use Group values and select “flow” but I don’t see a way to select specific flows. I also see the Filter values enables me to select “flow equal” but I can only enter one flow name, not multiple. Thanks!

If you see that emails sent to your internal team or organization are getting blocked, check to see if the account is on a dedicated sending domain or not first. If the account is sending on Klaviyo’s shared sending domain, your organization’s internal filter is most likely blocking the emails because of the From Address and sending domain address misalignment. This misalignment is often seen as spoofing by filters. We suggest setting up a dedicated sending domain for your account. For more information on How to Set Up a Dedicated Sending Domain, check out this article. 

If we see the “Received Email” metric on the recipient’s profile, it means that the email was received and queued for delivery by the recipient’s server. This does not necessarily mean that the email reached the recipient’s inbox. If the recipient did not receive the message, or if there was a delay in receiving the email while it is showing “Received Email” on the profile, one possible reason could be a filtering program they make use of on their end. If their filtering program is preventing the email from reaching the inbox, they should try allow-listing their dedicated sending domain. Either way, any more information regarding the status of that email can only be provided by the recipient's ISP.

Spam test tools are a great way to quickly gauge the sender’s inbox placement; however, you should ultimately focus more on your Klaviyo data instead of over-relying on seed list test results. If your results indicated that there is a widespread spam issue for your account, you would see this reflected in open rates. We always recommend comparing the seed list test results with their Klaviyo data. For example, if the seedlist test reports that a high percentage of emails sent to Gmail were placed in spam folders, then we would expect the open rates to reflect that (i.e., lower open rates). Advanced reports of campaigns and

If you halt sending for a period of time, it is recommended that you re-warm your dedicated sending domain before you go back to your normal sending cadence. Inbox providers like to see consistency (in both volume and engagement), and if they notice that a specific sender resumes sending after a while, they will potentially flag that sender as suspicious. Note that you don’t need to go through the whole warm up process again. Starting off with a 30 days engaged segment will work!  For additional resources on how to warm up your sending domain, you can check out the Guide to Warming Your Sending Infrastructure

Depending on the type of bounces you are receiving, it is possible that a bounce can have a negative impact on your sender reputation. Hard bounces are permanent errors that often signify the sender is employing poor practices, such as list purchasing, bad list hygiene, or a bad opt-in funnel. As hard bounces are something that the sender can control, elevated hard bounces will affect the sender’s reputation. Meanwhile, soft bounces are caused by  a temporary error (e.g., full inbox) that is out of the sender’s control. Thus, soft bounces are often forgiven and don’t strongly impact your reputation. For additional resources, you can learn more about

New Academy course on: Audit your Klaviyo account available now!Welcome! So you’re using Klaviyo, and want to know how your account is performing. An audit is a great tool to assess your performance. This is Part 1 of a series of Community posts that will walk you through an audit of your Klaviyo account. Let’s get started! Deliverability is the ability for your message to successfully reach your recipient

Hi everyone,Hope you're having a great week.Yesterday I started optimizing one of my client's email marketing.However, when trying to add the “Added to Cart” snippet on Shopify, I can't get it to show in the analytics tab.I followed the tutorial to a tee, my client's theme doesn't have an ID, but rather a class button.This is the snippet I put on the “product.liquid” section:And I don't know if this is relevant, put there's another snippet before this one as well (unrelated to Klaviyo)If you could help me figure out what is happ

Is it possible to export all metric data for a given metric type?I have several million metrics of a type “Placed Order” which I have sent via API into Klavio.This metric is of the form:{'$value': 279.72, '$event_id': '1615469952', '$attribution': {}, '$extra': {'Items': [{'SKU': 'H05*TL005-END/C', '$value': '259.00', 'vendor': 'H05', 'name': 'GEN E Table', 'price': '259.00', 'qty': '1', 'ext_price': '259.00', 'sys_price': '249.00', 'vend_stk_no': 'TL005-END/C', 'desc': 'GEN ETable'}]}, 'store_no': '92', 'tax_perc': '8.000', 'inv_no': '543570', 'subtotal': '259.00', 'id': '838*543570'}I wanted to use the “metric export api” to run a query based on the the Items of this metric. However because the Items attribute is a nested field (under $extra→ Items), this is not possibleFurther more the metrics api only allows 100 metrics to be given at a time, meaning downloading the entire collection of metrics through the api could take days.

Hi all,I am looking for suggestions please on the best way to track LTV on a weekly basis.We are making various improvements on the site  (magento) and email messaging for customer retention.To drive this activity I want to track customer lifetime value or a good similar indicator to show if this number is heading up or down.If LTV is not available through Klavio, perhaps an easy way to see the %of weekly orders who have purchased before?Any pointers or suggestions? thanks,Alan