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Campaigns and Flows

Campaigns and Flows

Optimize your messaging by learning about campaigns and flows.

3,633 Topics
10,199 Replies

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Lina

started this topic

Best practice for Sunset Flow

Hello everyone, I would really appreciate if you could share how you setup your Sunset Flow. I have started my list in 2014 in MailChimp and...

Julia.LiMarzi

started this topic

How to Audit Your Klaviyo Account Part 2: Flows

Welcome! So you’re using Klaviyo, and want to know how your account is performing. An audit is a great tool to assess your performance. This...

shoshana.antunes

started this topic

Flows versus campaigns: What's the difference?

Campaigns and flows are Klaviyo’s bread and butter. If you find yourself getting a bit confused between the two, don’t worry!A campaign is a...

3633 Topics

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Newest first

Anonymous

asked in Campaigns and Flows

Abandoned cart - Shopify Previous Users

Hello,1. I just started with Klaviyo and created my first Abandoned Cart Flow, I do not see the users who Abandoned the cart on my profiles, but they are in Shopify list. How can I retarget them with this AC Flow?2. Do I need to disable the Shopify Abandoned Cart email settings, or it will just use the Klaviyo settings automatically?3. How I can disable the Klaviyo Double-Opt?I find it complicated and overwhelming so far.Thank you for your help

1714

3 years ago

bluecatContributor II

asked in Campaigns and Flows

Help with Abandoned Cart Flow - Excluding Customers Already in the Flow

Dear friends,I created the standard Abandoned Cart Flow like this:When someone Checkout Started.Flow Filter: Placed order zero times since starting this flow.Wait 20 MinE-Mail 1Wait 4 hoursE-Mail 2 + with discount codeWait 22 hoursE-Mail 3 Now I have the problem that a customer opened E-mail 2 and started checkout again with coupon code but didn't complete. Now he will start again with the flow and will get E-Mail-1. And still he will get E-Mail 3, from entering the flow the 1st time. Is there a way I can have a check if this customer was in the flow already in the past 24 hours to prevent this? Thank you!

7703

3 years ago

enzo.dellContributor II

asked in Campaigns and Flows

Excluding contacts from a flow until an event has passed

Hi everyone,We have a back in stock email flow set up (Via Swym/Kalviyo) When a product is back in stock, an event is created and that triggers the flow to send an email notification.A team member opted a customer in on their behalf (we know not GPDR-compliant, we’ve told them since) but they opted them in on the wrong product. We can’t “remove” the trigger event from Kalviyo so we created an exclusion list to prevent from receiving that notification.The item is back in stock, the flow was triggered and the email has been excluded. Can we now “unexclude” the customer or will it still trigger the event to be sent to them? Thanks!

2763

3 years ago

juan.cortazarContributor I

asked in Campaigns and Flows

From email not changing in campaigns

Hi,My domain contains the word CBD so this make emails go to spam.To avoid this I change the “from email” from this: hola@upanidecbd.com to this noreply@upani.es but adding the other email to reply as hola@upanidecbd.com because I understood that is hidden.I changed the email in the campaign setup but after sending it when I receive the email, the from email is the one that should be hidden hola@upanidecbd.com so emails go to spam.

1102

3 years ago

Julia.LiMarziKlaviyo Employee

posted in Campaigns and Flows

Advice on Creating Product-Specific Abandoned Cart Flows

Abandoned cart flows are one of the first flows Klaviyo recommends ecommerce businesses set up. Since it’s triggered by a customer starting checkout, you know there’s interest, and the abandoned cart flow helps remind customers to complete their purchase. Depending on your business, you may be thinking of creating more specific flows for your products. Say you only have a few products and you want each to have a different abandoned cart experience, or perhaps your brand has a hero product that you want to give some extra attention to, Klaviyo can help you do that.Creating a Product-Specific Abandoned Cart FlowIf you want a particular product to have it’s own specific flow, set the Flow Trigger to Checkout Started and add each product as a trigger filter. If you have a more generalized abandoned cart flow for other products, be sure to also add a trigger filter to that flow excluding the products in the dedicated flow to ensure customers don’t receive two abandoned cart emails from you.

12230

4 years ago

shoshana.antunesKlaviyo Employee

posted in Campaigns and Flows

Canceling a campaign mid-send: how do you resend without emailing people that already received the original campaign?

Your first step in this situation should be to create a segment of customers who received the first campaign. This segment will then be excluded from your secondary send to ensure that you don’t double email any profiles. To create this segment, head to your Lists & Segments tab and click to create a new segment. Once you have named your segment, choose the following definition: What someone has done (not done) > Received Email > at least once, then filter by your Campaign Name When you create your second campaign, choose to target the same lists or segments from the original send and exclude the segment that you just created to ensure that customers do not receive multiple emails. Happy sending!

13700

4 years ago

shoshana.antunesKlaviyo Employee

posted in Campaigns and Flows

Why are customers who accept marketing in BigCommerce being added to the newsletter list, but are not triggering the Welcome Series?

For those with a BigCommerce store, there is a default setting in place that prevents people who accept marketing at checkout from automatically receiving the welcome series. A welcome series flow is designed with brand new visitors in mind. These are people who have never before been exposed to your business. People who accept marketing at checkout could be new to your brand, or they could have purchased from you a few times before, which would mean it might not be appropriate for this person to get queued up for your welcome series. This said, this setting is completely optional! If it makes more sense for your brand to be sending welcome series emails to customers that accept marketing at checkout, please contact our Success Team to have this setting adjusted.

2411

4 years ago

rickwesselsContributor I

asked in Campaigns and Flows

Why is my Duplicated Flow not Sending the Correct Content?

Hello - Recently, we duplicated a flow and updated the content. When a customer triggers the flow they are being sent the OLD version of the content. We cannot figure out what is wrong - we even deleted the old content - and the problem persists! Any help would be greatly appreciated!Rick

902

4 years ago

ashley_mcdermottCustomer Ed.

posted in Campaigns and Flows

What is the difference between the browse abandonment, Added to Cart-triggered abandoned cart, and Started Checkout-triggered abandoned cart flows?

The browse abandonment flow captures tracked Klaviyo profiles that have viewed a product but not started a checkout or placed an order.The Added to Cart-triggered abandoned cart flow is intended to notify tracked Klaviyo profiles that added an item to their cart, but did not trigger a checkout or place their order.The Started Checkout-triggered abandoned cart flow captures tracked and non-tracked customers who have entered their email at the first step of checkout.Each flow targets a different step in the purchasing process and all flows should be set to skip profiles that have either started a checkout or placed an order since starting the flow. Browse abandonment is step 1 of the process, Added to Cart-triggered abandoned cart is step 2, and Started Checkout-triggered abandoned cart is step 3.For more information, head to Guide to Creating an Abandoned Cart Flow or How to Create a Browse Abandonment Flow.

8480

4 years ago

Bonza Dog TreatsActive Contributor I

asked in Campaigns and Flows

Back In Stock flow

HiI am trying to add this to my Minimal theme store. Following the tutorial, I don’t have an end body tag in my theme.liquid file.Should I add the code and then add the tag? Or???Appreciate any help, thank you

2078

4 years ago

SeanTMcContributor I

asked in Campaigns and Flows

Why Are Some Profiles In My Segment Not Entering My Flow?

Hi,I set up a new segment based on the purchase of a promotional product. Clients are being added to the segment without any issues (143 to date). I then set up a flow where to trigger was someone entering this group. The flow was only made live about 5 days after the segment was set up and activated on 6th November.So far only 20 people have been through the flow but based on the 9 day delay I set up in the flow 69 clients should have received their first email. Could it be that because I didn’t set up the flow after activating the segment some people have missed entering the flow? And if this is the case how do I manually enter them?

3782

4 years ago

mwcs1976Contributor III

asked in Campaigns and Flows

Export Campaign

after we design the campaign in Klaviyo, can we export the campaign out as HTML file?

9553

4 years ago

emilyameyContributor I

asked in Campaigns and Flows

Why is Product Viewed Not Populating in my Browse Abandonment Email?

Hi all, I’m trying to set up my browser abandonment flow using the provided template, and the product viewed isn’t showing up in the email. On activity feed, i’m able to see what products customers are looking at, so unsure why the info isn’t integrating to the email.Is there an extra step i’m missing here? Thanks,EMily

9843

4 years ago

VividfootwearContributor IV

asked in Campaigns and Flows

Abandonment Cart Series

Hello Klaviyo Community!Would someone double check and make sure I have this flow configured correctly? Basically the customer is to hop out the flow if he or she makes an action (purchase).

1967

4 years ago

Djedjy-JGContributor II

asked in Campaigns and Flows

Conditional Split Configuration based on Two Conditions [Example +Did I do this correctly?]

Hey all,Happy Friday (when I am writing this post)!I have set up this flow in my Klaviyo account in order to automate a month-long Email Marketing sequence for customers who placed their First Order.This image shows my thought process. However, I am starting to believe that maybe I did not set this up the right way because for the 3.4% of people who take me up on my offer, it should’ve been a “Yes” no? Instead I have a 100% “No” My worry: if customers who placed the order from Email #1 -- rather than getting a Thank You email (Email #10) after -- are still being sent to Day 2 (Email #2) where they are being advertised on the same promotion as Email #1, wouldn’t that affect their LTV? I’m not sure what I am doing wrong, maybe the first condition is not right? Any insight on this guys?Thanks for reading and giving me your time :)Djedjy

6825

4 years ago

NessaNessaContributor I

asked in Campaigns and Flows

Can I Edit the Trigger to my Flow?

Are we able to make edits to a Flow? I want to change both the trigger and the list associated with an already existing flow. Am I able to add more than one list to a flow?

18042

4 years ago

3amgracedesignsContributor II

asked in Campaigns and Flows

New Flow for Welcome Series

I am creating four flows. For each flow there is a segment that was created for when I have someone subscribe. Each flow will get the same first email, but then their will be differences. How should I do this? I want to make sure that one flow is the priority and then other emails will be secondary. I also want to make sure that some do not get more than one email as some will be on multiple segments when they first sign up.

4259

4 years ago

adavenueContributor I

asked in Campaigns and Flows

First email to too many people?

I have 38,144 customers on my Newsletter, I was going to send my first email via Klaviyo for a Veteran’s Day sale that starts tomorrow, I created a 30 day engagment segment just like on this page: https://help.klaviyo.com/hc/en-us/articles/360027226471-Guide-to-Your-First-Send; but it returned 38,140 customers - is it too many to send?

8744

4 years ago

akhouadContributor I

asked in Campaigns and Flows

Cannot track custom checkout in shopify

Hello,we have a custom checkout in a page in Shopify, and I, as the developer, would like to track customer’s steps in checkout, starting with ‘Started Checkout’ step.the issue is that I can see no request sent to klaviyo at that point, I can see those console.logs but I cannot see a request sent with that _learnq.push… therefore, the checkout is not tracked in Klaviyo.Please see image below:

5964

4 years ago

haikulukeContributor II

asked in Campaigns and Flows

Trigger based flow for BFCM: *Cumulative* order quantity?

Hi There, I have resigned myself to going with the simpler route but wanted to use this question to introduce myself to the forums… and if there is a solution that would be amazing. So we are doing a BFCM offer where if people gift a coffee subscription, they get a coupon for a free bag of coffee. Because it is a gift order, it’s really only possible to checkout with *one* gift subscription at a time (I explored other workarounds but basically they aren’t possible)So I created a flow that triggers on people ordering one of these gift subscriptions. I filtered on Shopify Tags. This works. I would like to up the ante though, and offer even bigger rewards the more gift subscriptions you give. For example, we have some travel mugs that I’d like to reward to people that gift 3 or more times. I set up trigger splits, but, predictably, they don’t seem to be able to say “this person bought this item *a total of* 2 times…” rather, it only sees the “quantity” of the initial checkout. I know this

2956

4 years ago

kariContributor I

asked in Campaigns and Flows

Abandoned cart flow: Do you link to CART or SHOP page for delayed emails?

For anyone with an abandoned cart flow longer than two days, what is your call-to-action for the emails later in the flow? Curious to know if you’re linking to the cart or the shop page. At our website, shopping carts are saved for roughly 48 hours. Once we lengthened our abandoned cart flow, it did not make sense to always direct people back to their cart, because for many people, it would be empty. Emails sent within the first 48 hours direct to the cart page, and email sent any later than that are directed back to our shop to add the item back to their cart. Curious to see if anyone else is directing people to the shop instead of the cart for abandonded cart emails that send more than a few days later. Backstory: We are an e-commerce company that sells premium-priced technology, upwards of $400. So it was worth it for us to lengthen our abandoned cart flow to keep encouraging prospects to purchase (offering free shipping or a coupon code after several days of no conversion).

3042

4 years ago

juan.cortazarContributor I

asked in Campaigns and Flows

How to receive Shopify form subscribers to Klaviyo list

Hi all,I connected Klaviyo to Shopify and to the Free Email Popups & Exit Intent by PoptinI am receiving new subscribers to Klaviyo list through a Free Email Popups & Exit Intent by Poptin pop up plugin. But I cannot receive people to Klaviyo list from the regular/default Shopify form located in the footer and in the newsletter page. When someone sign up from the POP up the welcome flow it´s launched, but when I receive a sign up from the others forms I don´t get the subscriber in Klaviyo so the Flow it´s not launched. You can check it here: upanidecbd.com Please helpThanks in advance

4776

4 years ago

jatkinsonContributor I

asked in Campaigns and Flows

Having trouble adding products to a campaign (duplicate products/wrong website)

I am using Magento 2. For some products that I am trying to add Klaviyo seems to have imported multiple copies of the same product, and usually they are linked to the wrong website (our Klaviyo is supposed to be linked to a specific site). For the vast majority of products it works perfectly, but for a handful of items it is causing problems. Am I missing something obvious here?5 copies of the same product. all linking to the wrong website.Also, when we add new products to our website or change an image Klaviyo takes a long time to find these products. Is there some way to refresh the product feed?

2383

4 years ago

Anonymous

asked in Campaigns and Flows

Order total showing 5 times

Hello, I’m trying to build an abandoned cart recovery email however for some reason the total order value it is showing repeated 5 times. eg: Order Total: 55.00 Order Total: 55.00 Order Total: 55.00 Order Total: 55.00 Order Total: 55.00 All the code I have is this: event.extra.customer.total_spentDoes anyone know why this is happening? ThanksRenato

961

4 years ago

TonContributor I

asked in Campaigns and Flows

Cannot Filter by product specific in shopify

Hey i was trying to create a flow like this https://help.klaviyo.com/hc/en-us/articles/115002779431-Create-a-Product-Specific-Flow Using Produt specific Trigger, but this is not working for me since I cannot filter by `items` in the trigger.I only see the `$value` option. I don’t konw why. Any idea?

2563

4 years ago

Page 145 / 146

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