Klaviyo as a CRM

Hi Everyone,

I have been trying to get the bottom of the question as to whether Klaviyo is a CRM, I see from other posting’s that when Klaviyo is integrated with an e-commerce platform between the platform and Klaviyo the CRM function is handled, however I am having a custom site built from Laravel and therefore will only have what I asked to be built with no inbuilt platform function or features. Therefore, I would like to know if I need Zoho or something similar to handle the CRM aspects of data collection or if Klaviyo can handle this as well? My business is purely DTC and therefore I don’t need any other CRM functions, like, lead progression, deal size and so on. 

Thanks

Richard