Live training recordings

Regardless of whether or not you were able to attend the live training, Winter Holiday Sending Strategy, you’ll find the recording and all resources mentioned during the session below! Thank you for watching. Revenue generation opportunities don't stop after Cyber Monday. From last minute shipping notifications to converting recent BFCM customers into repeat buyers, there are a number of strategies available to close out your 2021 on a strong note.In this session, we'll cover:Post-Cyber Weekend sending schedule Key automations for the holiday season Strategies to generate repeat purchasers quicklyKey ResourcesWinter Holiday Marketing Crash Course (Academy Course this training was based off of)Adding a Countdown Timer to your emailsKlaviyo Showcase (login to your Klaviyo account first)How to back-populate a FlowHow to create a Post-Purchase FlowHow to create a Price Drop FlowHow to create a Back in Stock FlowGoogle Sheets Content Calendar (make a copy) Please let us know how we did! Lea

Thank you for registering for our Live Training: Live Q&A - Your First Cyber Weekend. Whether you were able to attend or not you can find the replay and all the resources mentioned during the session below.   In this session, we covered:Prioritizing strategies without access to 2020 data Developing a dynamic content calendar Live Q&A with Klaviyo expertsAs promised, here are the additional resources that we dropped in the chat. These should help you on your journey to having the best Cyber Weekend possible:Improving 2021 Sending CadenceBFCM Crash CourseWorking Content Calendar (make a copy)Lastly, your feedback is invaluable in not only improving our sessions but letting us know what to plan next. Feedback survey. Thank you

In this post you can find the replay of the live session, plus all of the additional resources mentioned during the training. In this session, we cover: On-site experience and capturing leads Essential flows to have live in your account Essential campaign messaging to plan for Recommended sending schedule Use this Downloadable Checklist as a guide to help you breeze through your last minute audit. Make a copy of this Google Doc and save to your own drive — you’ll be able to edit the content as you see fit on your own copy. This session gives you a strategic checklist of things to make sure you have in place before Cyber Weekend begins. See the links below for additional resources on the tactical setup of these elements:  Black Friday Cyber Monday Crash Course Guide to Signup Form Builder About Multi-Step Forms How to Use Signup Forms to Offer Tiered Discounts Using QR Codes to Gather Subscribers How to Collect SMS Consent at Checkout For Shopify For BigCommerce For WooCommerce

 If you didn’t get a chance to watch our live training from November 2nd, check out the recording above to learn how to optimize your Cyber Weekend content and offer strategy. November is here and it’s time to finalize your content and offer strategy leading into Cyber Weekend. Join us on November 2nd as we dig into successful offer types, where they fit into your content calendar, and the strategy around pairing content and offers to maximize your 2021 Cyber Weekend revenue. In this session we’ll cover: Offers strategies other than big discounts Email and SMS content strategies through Cyber Weekend Content calendar examplesSending Cadence PDFDon’t forget to follow the Customer Education team (@klaviyogrowth) on our social channels to be notified of all upcoming events! InstagramFacebookTwitterYoutube

Whether you attended the live session or not, in this post you’ll find the session replay and all of the additional resources mentioned during the training. In this session, we cover: Quick growth versus quality growth How to capture new subscribers for zero extra dollars How to capture new subscribers using Facebook Ads How to build lookalike audiences using Klaviyo CLV data This is a high-level strategic training and we understand you may need further guidance to execute some of these ideas. Here is a list of articles and resources that will provide more tactical step-by-step guidance: Email List Growth Tips Klaviyo Owned Marketing Breakdown How to Create a Value-Based Facebook Lookalike Audience How to Integrate with Facebook Advertising Syncing to Facebook Audiences Guide to Advanced Targeting on Facebook and Instagram How to Segment by Customer Lifetime Value (CLV) Academy Course: Integrate Owned Marketing with Your Facebook Advertising Strategy Have additional

Thank you for registering for our Live Training: 3 Tactics to Improve 2021 Cyber Weekend Revenue with 2020 Data. Whether you were able to attend or not you can find the replay and all the resources mentioned during the session below. In this session we covered: Reviewing 2020 email send frequency Reviewing 2020 audience and segmentation strategy Reviewing 2020 offer and discount strategy Actioning these reviews into a strong revenue generation plan for Cyber Weekend 2021There are a number of great resources to achieve your 2021 Cyber Weekend goals but we also encourage you to share your own by making this a discussion. We’ll link the replay in the comments but we’d love to hear from you on any questions or successful strategies you’ve implemented yourself. As promised, here are the additional resources that we dropped in the chat. These should help you on your journey to having the best Cyber Weekend possible: PDF of three sending cadence scenarios Build It with Klaviyo - Building your

Thank you for registering for our Live Training: Cyber Weekend Live Q&A! Whether you were able to attend or not you can find the replay and all of the resources mentioned during the session below. In our session today we covered: When should I start planning for BFCM? How many emails should I send during BFCM? Do I have to offer a sale during BFCM?There are a number of great resources to achieve your 2021 Cyber Weekend goals but we also encourage you to share your own by making this a discussion. We’ll link the replay in the comments but we’d love to hear from you on any questions or successful strategies you’ve implemented yourself. As promised, here are the additional resources that we dropped in the chat. These should help you on your journey to having the best Cyber Weekend possible: Build It with Klaviyo: A/B Testing Signup Forms for BFCMBest Practices for A/B TestingPreparing for Black Friday/Cyber MondayCreating a VIP SegmentUpcoming Live EventsLastly, your feedback is inval

Whether you attended the live session or not, in this post you’ll find the session replay and all of the additional resources mentioned during the training. In this session we’ll cover:2020 stats and 2021 predictions Preparation and foundation building leading up to Cyber Weekend How to ace Cyber Weekend itself Follow-up strategies to create repeat customers and increase LTVAdditional resources: Upcoming Klaviyo Live Events iOS15 Live Q&A Guide to A/B Testing Build It With Klaviyo - Enabling SMS Guide to Using Coupon Codes in Klaviyo Adding a Countdown Timer to your Emails and Signup FormsAnd finally, your feedback is very important to us, it helps us determine our Live Training content and schedule, please fill out this feedback form. Thank you, Taylor

Thanks for your interest in our Live Training: iOS 15 Live Q&A. Whether you were able to attend or not, you can find additional resources below. We’ll link the reply in the comments section, but we would love to hear from you if you have any additional questions or successful strategies you’ve implemented since the iOS 15 update. You’re part of this community, and we want to make sure you have what you need to navigate this ever changing landscape. Here are the additional resources we reference in the session:iOS 15: How to Prepare for Apple’s Changes iOS 15: What You Actually Need To Be Worried About’Thank you! And please thread your ideas, comments, suggestions and questions. Best,  Gillian

Whether you attended the live session or not, in this post you can find the replay and all of the additional resources mentioned during the training. Link to the replay is in the comments! In this session, we cover: How to analyze and understand your historic Cyber Weekend data Key metrics to observe and useful reports to build for insightful analysis How to adjust your goals and create actionable steps to improve your strategy and drive more revenue this year This is a high-level strategic training and we understand you may need more guidance on how to execute some of these ideas. Here is a list of articles and resources that will help you as you dive into your data: BasicsGetting Started with Reporting How to Use the Reports Library Guide to Benchmarks How to Update Your Industry and Vertical About Custom Reports About List Growth ReportingSpecificsHow to Strengthen Your Sender Reputation How to Use Revenue per Recipient Benchmarks to Plan Sales Performance How to Create Customer

Hi everyone!Super excited to be hosting Build It with Klaviyo: A/B Testing Signup forms for BFCM.Have you ever wondered if adding a discount to your form leads to a higher form submit rate? Well, that’s what we will be building together in today’s session. Join @julie.accardo and myself as we build that exact use case in Klaviyo. We will be monitoring this post, so feel free to ask a question in the comments below. We are excited to build with you all today! Here’s some helpful documentation for anyone attending the session. Best Practices for A/B Testing How to A/B Test a Signup Form How to A/B Test Offers Using Signup Forms How to Segment Form ResultsPro-tip: if you followed along, you might want more information on conditional splits and cloning in flows.  Gillian