Great content on this call w/ @chasedimond . Really like these two slides:

Hey guys, nice training, thank you so much!

You mentioned that encouraging whitelisting is good for the performance of our campaigns, but could you please explain more about how to achieve whitelisting? If someone replies to one email campaign, our next campaigns will be whitelisted for him on his principal inbox folder, or how to achieve this? Thank you.

Thank you so much @Brett_Gatsby 

Hey @Mauricio Vite thank you!

Here’s an example of how to do this on Gmail (taken from CM):
 

Gmail Whitelisting (Webmail and mobile)

Getting all future emails from a sender to appear in the “Primary” tab (instead of “Promotions”, or elsewhere) is a quick, two-step process.

First of all, drag-and-drop the email message from beneath the tab it’s currently filed under, to the “Primary” tab:

Once done, a message alert will appear with, “This conversation has been moved to Primary. Do this for all future messages from sender@theirdomain.com?” Select “Yes:”

Gmail on mobile devices doesn’t provide a way to prioritize messages. However, touching “Show images” then “Always show images from Sender” will ensure that images always display in the inbox.

There are some good articles online on how other inbox providers allow you to do this as well.

Hope that helps!