Live training recordings

Thank you to everyone who attended our recent live training on how to use Klaviyo product feeds to personalize your emails! For those who missed it or want to revisit the content, we encourage you to watch the replay below.During the training, we covered:Why personalized product recommendations are important How to create a product feed How to embed a dynamic product block into your welcome series email Pro tips on how to take your product recommendations to the next level As promised, you can find all of the rest resources we shared during the live training: ➡️ 2 page workshop handout: It's filled with helpful articles, insightful research, and step-by-step instructions on how to use product feeds. 📆 Also, March is all about personalization strategies. Check out our upcoming trainings. Happy sending,Vivian Asonye

Thanks for joining today’s training! Here is the recording in case you missed it:  During the training we:Introduced the concepts of personalized marketing Discussed the following Klaviyo strategies to collect customer-first data to nurture and retain your customers Collecting data with a survey Collecting data with Klaviyo forms Incorporating the collected data into automations Designing show/hide blocks for campaign sending Segmenting audiences by preference  Below you will find all of the resources that helped us design the training. Klaviyo documentation:  Doe Lashes case study Ecommerce quizzes: the secret to scalable Customer-First Data™, according to these 11 brands A CMO’s advice: You won’t miss third-party data once you start collecting Customer-First Data™ How to show or hide template blocks and sections based on dynamic variables (new editor)  External references: 10 Great Examples of Personalized Marketing Strategies (Forbes)  44 E-commerce Personalization Statist

Thanks for attending our live training on the newly-improved Klaviyo Zendesk integration, focusing on the new functionality to sync SMS conversations to Zendesk and streamline your customer support channels. In this session, we cover:the current SMS landscape the newly-enhanced Zendesk integration SMS customers support in-actionWhile this training is not an in-depth guided tutorial of how to set up the integration, we have plenty of additional resources to help get started. See below for recommended resources and guides:Getting started with Zendesk Zendesk integration in the tech partner directory Announcement on our blogQuestions? Want to share ideas? Thread your comments and questions below, or create your own Community post to get timely responses from expert Klaviyo users. 

Is there a way to access the recordings of the webinars, even if I didn’t sign up for the?  That would be a great place to watch and learn!

Let’s keep the conversation going! This is a collaborative space to post any related questions or comments about this session. View the session replay below: During this session, we: discussed how flows help with customer retention broke down the elements that make up a flow learned ow to use flows and campaigns concurrently reviewed must-have retention flows Key takeaways from the training:  Flows are highly customizable so take the time to personalize and optimize each messaging experience. When done properly, flows and campaigns utilized together within a marketing strategy should complement each other by bridging communication gaps. Since repeat purchasers spend 3x as much as first-time customers, setting up post purchase retention flows is key to influencing a repeat purchase. Additional resources: Winback email examples Replenishment and repurchase email examples Top 10 flow examples to have set up right now. Case studies: Solo Stove - https://www.klaviyo.com/custom

Thank you for attending one or both of our Klaviyo Product Event - Live feature walkthroughs. Whether you’re looking for a replay of the sessions or to catch up with some of our additional resources, you’ve come to the right place to take control of your growth! You’ll find everything you need below.Session 1 replay: Session 2 replay: @shoshana.antunes and I were joined by a few amazing Klaviyo Product Managers,  Uday Kolluri, Ken Kehoe, Carola Leiva, and Devin Patel where we discussed each new feature in-depth and gave a live demo for a few. If you are interested in learning more about the features, take a look at the resources below:Session 1 features Archived flows Quick search Scheduled forms Full page forms Dynamic blocks for signup forms Session 2 features  SMS assistant SMS in New Zealand SMS A/B testing in flows In-editor product feeds Let us know how you are going to incorporate these new features! Have any unanswered questions? Thread below.

Let’s keep the conversation going! Feel free to share your thoughts, comments, and ideas related to this account spotlight training.If you missed this event, you can view the replay below:  About this event: The Account spotlight series offers a glimpse into a featured brand’s Klaviyo account and highlights the unique setup, marketing strategy, and learning opportunities that you can translate to your own business.Event description: StickerYou is a Toronto-based business that empowers brands and individuals to create custom die-cut sticky products, including stickers, labels, decals, iron-ons, and even temporary tattoos. Join Sam, Senior Director of Marketing at StickerYou, and Emily, Customer Education Specialist at Klaviyo, as we pull back the curtain on what it takes to run a successful specialty ecommerce business. In this session, we discuss: Featuring user-generated content (UGC) in marketing  Using a personalized survey integration to gather more information about customers  Cre

Let’s keep the conversation going from today’s live training on how to automate customer retention with Klaviyo flows for small/medium sized businesses! This is a collaborative space to post any related questions or comments about this session.  During this session, we: discussed how flows help with customer retention broke down the elements that make up a flow learned ow to use flows and campaigns concurrently reviewed must-have retention flows Key takeaways from the training:  Flows are highly customizable so take the time to personalize and optimize each messaging experience. When done properly, flows and campaigns utilized together within a marketing strategy should complement each other by bridging communication gaps. Since repeat purchasers spend 3x as much as first-time customers, setting up post purchase retention flows is key to influencing a repeat purchase. Additional resources: Winback email examples Replenishment and repurchase email examples Top 10 flow exam

Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below.  During this session, we will: broke down the elements that make up a flow discuss how flows help with customer retention deep dive into must-have retention flows reviewed some advanced flow best practices for large and midmarket businesses  Key takeaways from today’s trainnig: Flows are highly customizable, so take the time to personalize and optimize each messaging experience. Since repeat purchasers spend 3x as much as first-time customers, setting up post purchase retention flows is key to influencing a repeat purchase. Make sure you have enough flows throughout your customer journey to plug the leaky bucket! The more integrations you have, the more supercharged your flows will become as you meet your customers across multiple customer journey touchpoints.  Additional resources:Getting starte

The holidays may be over, but the spirit of giving is still alive and well on the Live Training team.  If you didn’t get a chance to attend January's customer retention workshop, we’re bringing you a special replay.  If you’re ready to turn potential contacts into active buyers, register to watch last month’s training, “Build your customer retention audiences for 2023.”  Access the replay

Let’s keep the conversation going from today’s live training on how to automate customer retention with Klaviyo flows for small/medium sized businesses! This is a collaborative space to post any related questions or comments about this session.  Session recording:  During this session, we: broke down the elements that make up a flow discussed how flows help with customer retention learned ow to use flows and campaigns concurrently reviewed must-have retention flows Key takeaways from the training:  Flows are highly customizable so take the time to personalize and optimize each messaging experience. When done properly, flows and campaigns utilized together within a marketing strategy should complement each other by bridging communication gaps. Since repeat purchasers spend 3x as much as first-time customers, setting up post purchase retention flows is key to influencing a repeat purchase. Additional resources: Winback email examples Replenishment and repurchase email example

 Thanks for attending today’s training! Below you will find all the referenced material and segment definitions from the interactive workshop. Please let us know if you have any neat ideas you would like to share with the group!Segment definitions:Build phase 1: engaged leads who haven’t converted If someone is or is not in a list- where list = main mailing list By date added, in the last 60 days (Make sure to cover all your lists!)AND If someone is or is not suppressed: person is not suppressed  AND What someone has done (or not done): has clicked in the last 60 days AND What someone has done (or not done): has placed order zero times over all time   Build phase 2: holiday first time purchasers If someone is or is not in a list: person is in Beantown (or main mailing list) AND If someone is or is not suppressed: is not suppressed AND What someone has done (or not done): has placed order zero times before 11/15/2022 (or the start of your promotional period) AND What someone has don

Greetings and Happy New Year!Thank you for attending [Strategy session] Account audit: Revitalize your Klaviyo account for 2023. This training is designed specifically for entrepreneurs and small businesses. You can view the recording below:  Session follow up resources:In this session, we went over: The importance of conducting regular account audits How to analyze metrics and benchmarks to understand what’s working How to ensure you have all the necessary acquisition measures, campaign strategies, and flows active in your account How to identify areas of opportunity for 2023We have created a Klaviyo account audit guide to assist you when you look through your account. Make a copy of this spreadsheet, complete the questions, and use the information you find to help you shape your 2023 action plan. During the session, there was discussion about creating a content calendar. While we don’t currently have a downloadable example of a year-round calendar, you can use this Cyber Month Conten

 Thank you for attending [Strategy session] Account audit: Revitalize your Klaviyo account for 2023. This training is designed specifically for medium to large sized businesses. You can watch the training replay below:  In this session, we went over:  The importance of conducting regular account audits How to analyze metrics and benchmarks to understand what’s working How to ensure you have all the necessary acquisition measures, campaign strategies, and flows active in your account How to identify areas of opportunity for 2023 We have created a Klaviyo account audit guide to assist you when you look through your account. Make a copy of this spreadsheet, complete the questions, and use the information you find to help you shape your 2023 action plan. During the session, there was discussion about creating a content calendar. While we don’t currently have a downloadable example of a year-round calendar, you can use this Cyber Month Content Calendar as a source of inspiration.  You

Bonjour à tous, Ce post contient des ressources liées à notre webinaire [Strategy session] Comprendre la délivrabilité e-mail qui a lieu régulièrement. Vous pouvez vous inscrire à la prochaine session ici, ou retrouver le replay de la dernière session ci-dessous. EnregistrementPendant cette session, nous avons parlé de :Qu’est-ce que la délivrabilité  Comment évaluer sa délivrabilité, les spécifités françaises (Orange et SFR) Comment améliorer sa délivrabililté e-mail  Ressources additionnellesComprendre la délivrabilité e-mail Glossaire de la délivrabilité Comprendre le hub de délivrabilité des e-mails dans Klaviyo Démarrer avec le suivi de la délivrabilité des e-mails et les indicateurs de performances Comment répondre aux exigences de Google et Yahoo en 2024 Comment configurer un domaine d’envoi dédié Comprendre l'authentification du courrier électronique (DMARC) Comment mettre en place un suivi des clics dédié Comment identifier les ouvertures de la protection de la vie privée dans

Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below.  In this session, we cover:Current economic and technological landscape The importance of customer education How to identify and convert your low-hanging fruit Real examplesHere are some additional resources to guide you through the process:A marketer’s full funnel guide to navigate data privacy changes Guide to Klaviyo’s Predictive Analytics Getting started with flowsExternal sources:Small business index Middle market business index Brands Losing a Record $29 for Each New Customer Acquired 2022 Adobe Trust Report How to retain your shoppers after BFCMWe hope to see you again soon! Catch another event.

 These live office hours provide the the opportunity for businesses to get answers to their last minute strategic BFCM questions from Klaviyo email and SMS experts. This post supports all sessions.  🤔 Feel free to thread any new/outstanding strategic Cyber Weekend questions below. Common questions from sessions:Can I send to my whole list?Well… it depends! On your sending reputation and deliverability metrics. If you do this, do it once and exclude unhealthy contacts. What key flows should I have live?Welcome Series, Browse Abandonment, Abandoned Cart, Customer Thank You, Winback What if I can’t do discounts?That’s okay! Still send campaigns and promote your brand, people are in a shopping mindset. There are plenty of alternatives to discounting such as bundling and limited time offerings.  For “day of” Black Friday and Cyber Monday support:Growth Success: growth@klaviyo.com (strategic questions) - 9 a.m. - 5 p.m.  GMT, EST, PST Klaviyo Support (technical account questions, troublesho

Thank you for attending [Strategy session] Own your relationships after the holidays (for entrepreneurs)! If you missed it or want to review the session, the recording is available below:   In this session, we covered:Current economic and technological landscape The importance of customer education How to identify and motivate your subscribers Real examplesHere are some additional resources to guide you through the process:A marketer’s full funnel guide to navigate data privacy changes Guide to Klaviyo’s Predictive Analytics Getting started with flowsExternal sources:Small business index Middle market business index Brands Losing a Record $29 for Each New Customer Acquired 2022 Adobe Trust Report Noyb complaint How to retain your shoppers after BFCMWe hope to see you again soon! Catch another event.

Looking for the replay and resources from today’s session? You’ve found it! Below is the recording along with the materials referenced in the training. Don’t hesitate to ask your questions in the thread below. In this session, we covered:Current economic and technological landscape The importance of customer education How to identify and motivate your subscribers Real examplesHere are some additional resources to guide you through the process:A marketer’s full funnel guide to navigate data privacy changes Guide to Klaviyo’s Predictive Analytics Getting started with flowsExternal sources:Small business index Middle market business index Brands Losing a Record $29 for Each New Customer Acquired 2022 Adobe Trust Report Noyb complaint How to retain your shoppers after BFCMWe hope to see you again soon! Catch another event.Cheers!-Gillian Carlucci 

Hi there, Whether you attended our interactive workshop live or not, you can watch a replay below:  In this session, we:Reviewed the differences between static and dynamic coupon codes Imported dynamic coupon codes into Klaviyo Added a dynamic coupon code to a message (email and SMS) Discussed tips to ensure your coupon program runs smoothly Useful links:Getting started with coupon codes in Klaviyo How to set up coupons for WooCommerce How to set up coupons for BigCommerce How to export coupon information Do you have a question you didn’t get a chance to ask during the session? Comment it below and we’ll be happy to help!

  Let’s keep the conversation going with Shea and Julie from the October 26, 2022, Account Spotlight featuring Chike Nutrition! This is a collaborative space to post any of your additional questions or share your own marketing wins, strategies, or lessons learned with other like-minded business owners and creators. During this session, we discussed how the Chike Nutrition marketing team: sent a revenue generating email campaign to raise awareness of their new exclusive VIP Facebook group.  approaches running offers and discounts and which are the most successful for them. ran a 24 hour initiative where they refunded a single same day purchase every hour and how they can improve similar campaigns in the future. If you want to learn more, check out our live training schedule to see when the next Account Spotlight session is scheduled. Key takeaways from the training:  With repeat customers spending, on average, 31% more than first time customers, it’s no surprise that nurturing exist

Happy Tuesday Community users! In today’s live feature walkthrough I am joined by fellow Klaviyos Anthony DelPizzo and Tristan Miller-Dannelongue, as well as Google Strategic Partner Development Manager Romain Varchetta Bartogli, to explore our new Google Ads integration. We also answered some burning customer questions during the live Q&A. Whether you were able to attend the session live or not, you can find a replay of the session below along with some additional resources to help you get the most out of the Google Ads integration.  Additional resources:Getting started with Google Ads Advertising glossaryWhat’s new: Use Klaviyo’s Customer-First Data to Supercharge Your Google Ads Strategy Google Ads help center

Whether you were able to attend this live training or you’re looking to watch the replay, you’ve come to the right place. Check out the recording below: In this session, we covered: 2021 Cyber Weekend data and trends Different promotional strategies Real examples of successful campaigns Planning your Cyber weekend content While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Ready to implement these ideas: Finalize your promotional strategy Create your Cyber Weekend content calendar Build segments, create campaigns, and tailor holiday offers to those specific audiences Need more help? For technical troubleshooting, contact Support within the Klaviyo app. For strategic guidance, email growth@klaviyo.com. Want to learn more? Attend our [Interactive workshop] Build your Cyber Weekend audiences Take our Academy Course on Black Friday Cyber M