Live training recordings

Thanks for joining today’s interactive workshop! We know how valuable SMS can be for your brand, and how important it is to make sure this is finely tuned before the holidays. Let us know what you’re going to build next! And for your review, here are the documents we referenced today.Getting started with SMS and MMS for the first time How to add SMS to your abandoned cart flow Unique Coupon Codes in SMS and MMS Messages SMS Strategy Certificate Review and Exam How to create an SMS error segment And our sharable guide to sending SMS on BFCM! We would love to see you again, so check out our upcoming events! Happy Sending 😊,Gillian

Hi there!This post contains resources related to our live training [Strategy session] SMS marketing strategy (UK) which takes place every couple of weeks. You can register to attend the next session here, or watch the recording of the latest session below. Session recordingDuring this session, we:Reviewed SMS sending best practices Discussed how to integrate SMS into your current strategy Explored use cases and examples of effective SMS strategies  Additional learning resourcesHelp center articles:How to get set up with SMS in Klaviyo Understanding SMS consent collection Understanding how UK GDPR and PECR affect SMS Understanding your SMS settings Guide to SMS and MMS quiet hours in flows How to create a mobile terms of service in Klaviyo How to create and use quick responses How to add, update, or delete SMS custom keywords Guide to SMS conversations How to use Klaviyo email and SMS togetherAcademy courses:SMS strategy certificate-Have a question? Comment below and we’ll get back to y

In this session, we covered: 2021 Cyber Weekend data and trends Different promotional strategies Real examples of successful campaigns Planning your Cyber weekend content If you missed this session or you would like to review, you can check out the replay here:https://klaviyoacademy.wistia.com/medias/8zjmo639scWhile this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Ready to implement these ideas: Finalize your promotional strategy Create your Cyber Weekend content calendar Build segments, create campaigns, and tailor holiday offers to those specific audiences Need more help? For technical troubleshooting, contact Support within the Klaviyo app. For strategic guidance, email growth@klaviyo.com. Want to learn more? Attend our [Interactive workshop] Build your Cyber Weekend audiences Attend our [Strategy session] Understanding email and SMS d

Hi there, Whether you were able to attend our session live or not, you can find the recording below. In this session, we covered:Understanding Cyber Weekend Reviewing last year’s Cyber Weekend performance Crafting your Cyber Weekend sending strategy   Downloadable content calendar: MAKE A COPY | Cyber Month content calendar Useful links:How to create an engaged segment How to create a segment of VIP customers How to create an unengaged segment  About Custom Reports in Klaviyo How to build a campaign performance report Campaign performance by audience (NEW) Guide to Collecting SMS Consent Ecommerce email benchmarks by industry Ecommerce SMS benchmarks by industry Understanding peer groups, benchmarks, and how Klaviyo uses your data Understanding Deliverability Best Practices Additional learning resources: [Interactive workshop] Build your Cyber Weekend audiences (for small and midsize businesses) Enabling SMS (North America) Enabling SMS (UK) [Strategy session] Cyber Weekend offer and p

Let’s keep the conversation going! Thank you for joining today’s training. This is a collaborative space to ask comments and share your experience with this topic. Feel free to ask questions, and we will get back to you!During the session we:built an email template using the new editor discussed design principals to increase click rate and placed order rateKey takeaways:Build your email templates in sections to reuse them as universal content in future email templates. Preview your emails to see how they render on mobile and make adjustments if necessary.  Keep the business objective in mind when designing- simple and direct will increase clicksAdditional resources:Email design tips New Template Editor vs. Classic Template Editor  We hope to see you again soon!Happy sending :)  -Gillian 

Growth is holding a Livestorm session on gearing up for BFCM with Klaviyo. Recording will be posted here after the training and accessible to all.  

Whether you were able to attend the Klaviyo Product Event: Live feature walkthrough and want to join in the discussion or you’re looking to watch the replay, you’ve come to the right place. Check out some highlights and additional resources below:I was joined by 8 Klaviyo Product Managers, Justina Easow, Tristan Miller-Dannelongue, Tricia Gregg, Ken Kehoe, Wafaa Muhammad, Carola Leiva, Corrine Lin, and Ben Liang where we discussed each new feature in-depth and gave a live demo for a few. If you are interested in learning more about the features, take a look at the resources below: Virtual contact cards  Google Ads  Rules-based product recommendations  A/B testing for flows emails Two-way SMS in UK/AUS  New template editor conversion Klaviyo APIs  Let us know how you are going to incorporate these new features! Have any unanswered questions? Thread below.

Lets keep the conversation going from building a Cyber Weekend email template workshop for entrepreneurs! This is a collaborative space to post any related questions or comments about your Cyber Weekend email template. During this session, we: built an email template that can be used (and repurposed) for Cyber Weekend campaigns built an email template using Klaviyo’s new template editor *Cyber Weekend email template reference sheetKey takeaways from the training:  Build your email templates in sections to reuse them as universal content in future email templates.  Preview your emails to see how they render on mobile and make adjustments if necessary. You can build impactful emails using simple templates - check out the Klaviyo Showcase for inspiration. Additional resources: Email design tips (blog post) Klaviyo’s New vs Classic template editor (help article) Comment below any questions or let us know if you added your own personal spin to the template built today.

Happy Thursday everyone! Thank you for registering for our very first strategy session for enterprise businesses, Conquer Cyber Weekend with a data-driven sending strategy. If you’re an email marketer or CRM manager at a large or enterprise business, we hope you find the below replay and resources useful as you analyse your historical data in the run-up to Cyber Weekend.   Useful links:Understanding peer group benchmarks and how Klaviyo uses your dataHow to use benchmarks in custom reportsHow to monitor deliverability performance Understanding engagement reports for lists & segmentsHow to AB test campaign emailsHow to AB test flows Additional resources:Interactive workshop: Build a Cyber Weekend email template (for enterprise businesses)Interactive workshop: Build your Cyber Weekend audiences (for enterprise businesses)On-demand Academy course: Creating a winter holiday marketing strategy (includes building a content calendar) 

Whether you were able to attend Klaviyo’s SMS Day or you’re looking to watch the replays, you’ve come to the right place. Check out some highlights below: With 6 sessions available throughout the day, attendees were able to select sessions that best aligned with their business and Cyber Weekend goals. Here are some additional resources for each session:[Strategy sessions] A thought-provoking session where you learn industry best practices to inspire your future marketing strategies Growing your SMS list before Cyber Weekend View the replay here The Marketer’s Manual to SMS Compliance and Deliverability  Guide to Collecting SMS Consent  Leveraging SMS in your Cyber Weekend omnichannel strategy View the replay here MAKE A COPY | Buyer persona creation template How to identify your target audience How to create an engaged segment The crawl, walk, run approach to launching a strategic SMS program Getting started with using SMS and email together

Let’s keep the conversation going from building a Cyber Weekend email template workshop for small/medium sized businesses! This is a collaborative space to post any related questions or comments about your Cyber Weekend email template. During this session, we: built an email template that can be used (and repurposed) for Cyber Weekend campaigns built an email template using Klaviyo’s new template editor optimized the email template for mobile viewing *Cyber Weekend email template reference sheetKey takeaways from the training:  Build your email templates in sections to reuse them as universal content in future email templates.  Preview your emails to see how they render on mobile and make adjustments if necessary. You can build impactful emails using simple templates - check out the Klaviyo Showcase for inspiration. Additional resources: Email design tips (blog post) Klaviyo’s New vs Classic template editor (help article) Comment below any questions or let us know if you adde

Whether you were able to attend today’s live Q&A session or not, the replay of the session is available for you to watch below! Thanks @Spark Bridge Digital LLC for all of your insights on how we can prepare for the upcoming Black Friday/Cyber Monday rush. Additional resources that can help you as you plan:BFCM tactics consumers loved (and loathed) in 2021 Represent’s No Discount Black Friday Tactics—Outside of Discounts 15 real Black Friday/Cyber Monday email campaign examples and results Klaviyo Academy Course: Preparing for Black Friday/Cyber MondayHave more questions? Thread your questions below ⬇ or start your own post on Klaviyo Community! 

Let’s keep the conversation going with Kelley, Emma, and Julie from our August 25, 2022, account spotlight featuring Eagle Eye Outfitters (EEO)! This is a collaborative space to post any of your additional questions or share any of your own marketing wins, strategies, or lessons learned with other like-minded business owners and creators. During this session, we discussed how the EEO marketing team: Plans and promotes product restock announcements Uses discounting to bridge the gap between in store and online shoppers Incorporates SMS into their in-person Black Friday event Note: account spotlights are not recorded, so we recommend attending these sessions live.If you want to learn more, check out our live training schedule to see when the next account spotlight session is scheduled. Key takeaways from the training:  Segmentation is key. The EEO team saw 18.5x higher revenue from a campaign sent to a list size 2.7x smaller than a similar campaign. Identifying the most impactful aud

Thank you for joining us for a special edition Q&A panel with a Klaviyo Community Champion, @mat.bingham.Here’s a sneak peak at some questions we covered:How can brands stand out during a noisy marketing weekend? What are some alternative incentives outside of offering discounts? And how many emails is too many emails?Watch the replay below 👇 What to do next?Set up an Okendo demo to receive your first 60 days free. Learn how to use reviews to grow revenue Want more live trainings? Check out our upcoming sessions!  Happy learning! Vivian Asonye | Customer Education Specialist, APAC 

 Thanks for joining Getting started with Klaviyo - EMEA edition!Here are our favorite resources to help you get up and running with Klaviyo:Useful Integrations for Ecommerce Businesses Guide to Creating a Signup Form Getting Started with Flows Understanding the Differences Between Segments and Lists  Guide to the Email Template Editor (new editor)  About Custom Reports in Klaviyo Klaviyo Product Certification  Klaviyo SMS Strategy Certification Getting Started checklist (Make a copy)What are you going to do next with Klaviyo? Let us know in the comments below!Best,Mai 

Happy Tuesday all! Welcome to our first Cyber Weekend focused strategy session of the year, Growing your audience before Cyber Weekend. Whether you attend the live session later or not, in this post you’ll find the session replay and all of the additional resources mentioned during the training.  Collecting and using social proofWild + MentionMe: Case study of using integrations to build a Facebook targeting strategy Klaviyo tech partner integrations library How to create a product review flow in Klaviyo (no third-party integration needed)Optimizing owned marketing channelsHow to choose form targeting and behavior settings How to add a form teaser How to add, update, or delete custom subscribe keywords (for SMS) 11 brands effectively using ecommerce quizzes Advertisings in a privacy-first worldRunning Facebook lead adsHow to integrate with Facebook Advertising Facebook integration data sync reference How to create a value-based lookalike audience using Klaviyo CLV Syncing to Facebook a

Whether you were able to attend this live training or you’re looking to watch the replay, you’ve come to the right place. Check out the recording below:  While this training focused primarily on overarching strategies you can use to acquire quality subscribers, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Collecting and using social proofWild + MentionMe: Case study of using integrations to build a Facebook targeting strategy Klaviyo tech partner integrations library How to create a product review flow in Klaviyo (no third-party integration needed)Optimizing owned marketing channelsHow to choose form targeting and behavior settings How to add a form teaser How to add, update, or delete custom subscribe keywords (for SMS) 11 brands effectively using ecommerce quizzes Advertisings in a privacy-first worldRunning Facebook lead adsHow to integrate with Facebook Advertising Facebook integration dat

Thank you to all who joined the special edition Enabling SMS session hosted in our Australia timezone today!Whether you attended the live session or not, you can still review the session replay and access all the resources we mentioned during the training.   Watch the replay below👇: _______________________In this session, we will: reveal our newest SMS features in Australia and enabled your accounts with SMS so you could start capturing SMS consent with a signup form. 📚 A few resources we will share during the session:Ready to become an SMS pro? Check out this online course: SMS Strategy Certification What should you build next?Request a long code Verify that your SMS sign up form is functioning Finish setting up your first SMS welcome series flowNeed more help?How to Request a Long Code Collecting Consent Review SMS Settings Differences in SMS by Country Create Mobile Terms of Service We have tons of upcoming APAC live sessions. Check out our live training homepage to learn more.  C

Bonjour à tous, Que vous ayez pu assister à notre webinaire ou non, vous pouvez accéder au replay, ainsi qu’aux ressources partagées pendant la session ci-dessous !  Pendant cette session, nous avons parlé de :Retour sur les idées reçues sur l’e-mail marketing 6 commandements d’un e-mail efficace Les outils de productivité dans Klaviyo Exemples d’e-mails qui convertissent Prêts à implémenter ces idées ?Créez votre template de base dans le nouvel éditeur d’e-mail. Créez votre guide de marque et le suivre systématiquement. Testez différents design d’e-mail. Besoin d’aide ? Contactez notre service Support pour toute question technique, ou envoyez un email à growth@klaviyo.com pour recevoir des conseils stratégiques. Vous pouvez également remplir ce questionnaire pour être connecté à l’un de nos partenaires techniques certifiés. Enfin, voici des ressources pour vous aider à aller plus loin :How to use Klaviyo’s subject line assistantHow to create and manage universal and saved contentHow t

Whether you were able to attend our live session or not, you can find a replay of the session below! This session will help you convert your email subscribers to SMS. Did you know that Klaviyo offers SMS? Thus, you can create the perfect omni-channel experience for your existing email subscribers. Get the most out of our powerful tools (segments, signup forms, discounts codes) to identify, target, and convert these contacts to SMS subscribers.Here are some resources to help take you: If you want to learn more, Get your Klaviyo’s SMS Certification: https://academy.klaviyo.com/path/sms-strategy-certification If you want to go the extra mile,Learn how to analyse SMS data: https://help.klaviyo.com/hc/en-us/articles/360035346852-How-to-Analyze-SMS-Data Learn how to create a landing page to collect SMS consent: https://help.klaviyo.com/hc/en-us/articles/7417723679387-How-to-create-a-landing-page-with-a-signup-formDid you pick up new ideas in this session? Did you convert email subscribers t

 Welcome! Let’s keep the conversation going from our Segments for inboxing success workshop. This is a collaborative space to post any additional questions or share any of your own segmenting strategies/wins (or lessons learned). During this session, we learned: how to build an engaged and unengaged segment (with iOS 15 in mind) the impact that segmenting has on your account’s deliverability segmenting best practices Additional resources:  Take our complimentary self-paced course, Developing a Content Calendar.  Guide to creating segments Understanding the difference between lists and segments How to create an engaged segment How to create an unengaged segment How to configure custom reports to track Apple Mail Privacy Protection/iOS15 opens How to identify iOS15 Mail Privacy Protection opens  Are you currently incorporating engaged and unengaged segments into your campaign sends? If yes, how are you using them?

Calling all Klaviyo Community members… the Klaviyo team needs your help! We would love it if you could answer a few questions on how you use social media in a work capacity. This will help us to improve our existing social content and create the content that you want to see in the future. As a thank you for completing the survey, you will be entered into a draw to win one of three Klaviyo swag boxes (three winners will be randomly selected among survey participants). The survey should take less than three minutes to complete, so please don’t be shy - share your thoughts! SHARE MY THOUGHTS

  Let’s keep the conversation going with Holly and Julie from our June 14, 2022 account spotlight featuring Seattle Elderberry! This is a collaborative space to post any of your additional questions or share any of your own marketing wins, strategies, or lessons learned with other like-minded business owners and creators. During this session, we discussed how Seattle Elderberry: incorporates text only emails into their sending calendar uses omnichannel marketing can balance out campaign and flow revenue by introducing additional flows Note: account spotlight is not recorded, so we recommend  attending these sessions live.If you want to learn more, check out our live training schedule to see when the next account spotlight session is scheduled (it will be in August 2022). If you want to get some of the strategies from the session up and running in your account:  A/B test text only and text/image hybrid templates with a small audience to see how text only emails perform with your sub

Thank you to all who joined the Enabling SMS session hosted in our Australia region today!Whether you attended the live session or not, you can still review the session replay and access all the resources we mentioned during the training.   Watch the replay below👇: In this session, we: enabled your accounts with SMS and started capturing SMS consent with a signup form. A few resources we’ll be sharing during the session:Ready to become an SMS pro? Check out this online course: SMS Strategy Certification What should you build next?Verify that your SMS sign up form is functioning Finish setting up your first SMS welcome series flowNeed more help?Collecting Consent Reviewing SMS Settings Differences in SMS by Country Create Mobile Terms of Service Join us for our special edition Enabling SMS workshop in a few weeks. We have some exciting feature updates! Cheers,Vivian Asonye | Customer Education Specialist, APAC