Recap: February Klaviyo LA Meetup - Built for B2C livestream watch party + lunch & learn
Hello LA Klaviyos!
Thanks for all of you who came out to the Klaviyo Watch Party last week! If you haven’t already, please complete the survey form that was sent to you. :)
The livestream is here in case you want to re-watch it or skim through it:
https://www.youtube.com/watch?v=wSYWYx9vxqk
Here's a quick summary:
Klaviyo is now the "Klaviyo B2C CRM" with four components:
- Marketing - everything you already know and love about Klaviyo for email/sms/push/app/reviews, and webchat coming soon.
- Services - New with this announcement, starting with the Customer Hub. AI Agents, Unified inbox and more to come.
- Analytics - reporting across all channels, new "Marketing Analytics," and "Service Analytics"
- Klaviyo Data Platform - All the data across Klaviyo in one unified place.
You can find a summary from the PDF that was handed out, but more information about the platform is now here:
https://www.klaviyo.com/platform
A few notable features we demo'd:
Klaviyo Customer Hub (New Customer Service Solution)
- One click install, no code
- Self-service & automation-first approach** to improve customer support while reducing operational costs.
- Combines service, merchandising, and AI-driven recommendations in one place.
- Live chat + AI agents** allow seamless hand-offs between bots and human agents.
- Early adopters saw a 75% reduction in support tickets within the first month.
- If you're interested in testing out the Customer Hub, you can click on this link:
- https://www.klaviyo.com/try-service - If you don't get immediate access, you can apply to the waitlist from there.
Automated SMS Chat
- "Chatbot" like feature for auto-replies chat sequence in SMS
- Chat sequences can prompt users for multiple choice, and their responses can be stored in their customer profile property.
- You can also have Campaign specific auto replies, so that when a user receives an SMS Campaign, they can reply with a certain keyword to start the chat sequence.
- Steps to set this up: https://help.klaviyo.com/hc/en-us/articles/34158391513627
See you all next month!
Best,
Joseph
