Hello LA Klaviyos!
For those that made it to our recent event at the Griffin Club, thank you for coming out. If you were there, please make sure to submit your feedback forms when you have a chance - they should be in your inbox!
At our event, we discussed across lots of different topics between the two roundtables that were setup. Some of the things that I heard were:
- BFCM questions along with different strategy they are doing in 2024 that are different from last year.
- How people are using different personalization techniques, and the making sure they set “default” values for missing variables like “First Names”
- Conversations about Amazon Prime Day in October, and how to balance that with BFCM
- Conversations about showing coupon codes directly in the popup (signup form) or in the Welcome Email (or both!).
We also discussed some of the new features in August/September including:
- New Shopify Tacking Events and Pixel Sync (Viewed Collection, Submitted Search)
- Automated A/B Testing in Subject Lines
- And the new Canva Integration - we hope Figma integrates in the future too!
Also, if you haven’t seen it already, here are some recent resources:
If you don’t want to miss the next meetup, make sure you are subscribed to this group here in the community:
https://community.klaviyo.com/groups/los-angeles-meetup-chapter-83
Or, on our event page:
https://lu.ma/laklaviyomeetups
Stay tuned, and I hope to see everybody again in October!