Hi everyone! I’d love some guidance on best practices for managing event signups in Klaviyo.
Here’s my current setup:
- I have a signup form for a giveaway that uses double opt-in
- That feeds into an “Event Signups — Confirm Subscription” list
- I created a flow triggered by “Added to list” for that event list:
- Email #1 immediately
- Email #2 after 1 day
- Then I add them to my main “Newsletter” list
- My Welcome Series is triggered by being added to the Newsletter list
Where I’m getting stuck is with paper signups from in-person events.
What I’d ideally like:
- Upload those contacts
- Have them go through the same Event Signup flow
- Then flow into my Welcome Series
What I’m seeing:
- When I import contacts into the Event list, they don’t always trigger the flow automatically
- I can manually add profiles to the flow, but I’m not sure if that’s best practice
My questions:
- What is the best way to handle in-person (paper) signups in Klaviyo? (I’ve tried QR codes and I always have better luck with paper and pen sign ups. People tend to do it while they wait in my lines!
- Should I be skipping double opt-in for these contacts, or is there a recommended way to still include it?
- Is manually adding profiles to a flow after import normal, or is there a better setup I should be using?
- Would it be cleaner to use a separate list or segment for event signups instead?
For context: these are people who explicitly signed up at markets/events to receive emails.
Appreciate any guidance — I want to make sure I’m doing this the right way as I grow 🙏
