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Campaign Name Character Limit?

  • May 13, 2022
  • 1 reply
  • 127 views

eMeg
Problem Solver I
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  • Problem Solver I
  • 15 replies

I’m creating a campaign name creator for post-campaign reporting purposes, with different product names, colorways, etc. Is there a campaign name character limit I should watch out for?

Best answer by alex.hong

Hi there @eMeg,

Great idea and that sounds like a great tool!

Different service providers may display a sender name differently within an inbox. The Sender Name field in an inbox is usually character limited so it’s common that a longer name can be clipped or replaced. Names that contain punctuation marks and/or special characters tend to cause this is as well. If I recall correctly, it was a 255 character limit for names and I believe SMS has its own best practice of 160 characters. 

 

Hope that helped and would love to see if other Community members have ideas.

Alex

1 reply

alex.hong
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  • Klaviyo Alum
  • 1552 replies
  • Answer
  • May 14, 2022

Hi there @eMeg,

Great idea and that sounds like a great tool!

Different service providers may display a sender name differently within an inbox. The Sender Name field in an inbox is usually character limited so it’s common that a longer name can be clipped or replaced. Names that contain punctuation marks and/or special characters tend to cause this is as well. If I recall correctly, it was a 255 character limit for names and I believe SMS has its own best practice of 160 characters. 

 

Hope that helped and would love to see if other Community members have ideas.

Alex