Can you create a control group that receives nothing in a Flow?

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Hello,

I’m creating a new flow that is testing out a variety of different emails. Is it possible to hold out a control groups, so a few people who qualify for the flow won’t receive anything?

Thanks,

John

Flows & automation

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DovAnswer

Klaviyo Alum

Hi @John.Parker,

Thank you for sharing your question with us.

Yes! You can follow the model we outline here. In short, you’ll create a conditional split in your flow containing a random sample and designate what % of those users that qualify for the flow will proceed down the “Yes” path of the split. Then you can leave the “No” path blank so the users going down that path will simply exit the flow.

For more information on A/B Testing, check out our article: What to A/B Test in your Flows.

You may also find How to Take a Random Sample of a List or Segment helpful for future testing.

Thanks for being a member of our community.

DD