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email average conversion rate benchmark

Forum|Forum|4 years ago
September 28, 2021
1 reply
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A

Anonymous

I have a question about the email confirmation rate.

In the last 30 days, 156 users filled up our sign-up forms, and only 48 of them get on our list. So the confirmation rate is about 31%. We have a double opt-in.

Is that a poor result? What's the average confirmation rate?

Thanks!

Best answer by alex.hong

Hi @AJB,

Welcome to the Community! Thanks for posting a question regarding the benchmarks for email conversions.

I would say that benchmarks do differ based on industry as we have outlined in our 2020 review blog posted here. In addition, we do have a guide to understanding benchmarks article documenting how to understand the metrics that Klaviyo pulls. It would also be great to hear from other Community members as well.

Hey @Mailbox Manny would love to hear if you have additional thoughts as a partner and someone with so much knowledge if you had thoughts on these types of benchmarks :)

+58

alex.hong
Klaviyo Alum
Answer
Forum|Forum|4 years ago
September 28, 2021

Hi @AJB,

Welcome to the Community! Thanks for posting a question regarding the benchmarks for email conversions.

I would say that benchmarks do differ based on industry as we have outlined in our 2020 review blog posted here. In addition, we do have a guide to understanding benchmarks article documenting how to understand the metrics that Klaviyo pulls. It would also be great to hear from other Community members as well.

Hey @Mailbox Manny would love to hear if you have additional thoughts as a partner and someone with so much knowledge if you had thoughts on these types of benchmarks :)

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