Hi @justinepnk ,
Good question! But, Google doesn’t share the user level spam data with anyone. No ESP or tool can give you Gmail specific spam data.
It looks like in GPT, spam complaints are consistently high and should be controlled (go below 0.1% on an average) before it damages the reputation & deliverability further.
So, I’d strongly suggest you to start looking at your segmentation definition and tightening up the engagement criteria across all your targeting segments. Plus, make sure you have a strong content strategy to create relevant content for your segments and keep monitoring your KPIs closely.
Lastly, check your email acquisition & housekeeping efforts to make sure you are collecting optin users from your website/app and also cleaning up your email list with inactive/dormant users.
Here’s a resource that I have written in the community that you can checkout -
Let me know if you have any questions. Happy to connect and talk further.
Regards,
Mohsin
Having trouble getting your emails to the inbox? Not anymore! Get my strategic guidance to understand what you need to change in your email programs to improve your deliverability, engagement and skyrocket your email ROI. Let's talk #loveforemails
