Is there double attribution if you send emails daily?

Forum|Forum|3 years ago
December 1, 2022
3 replies
373 views

Hi,

My eCommerce business is sending EDMs daily. We’ve adjusted the attribution window down from the default 5 days to 2 days but I’m wondering if there might still be double counting of revenue generated by individual campaigns.

Should we adjust the attribution window to 1 day given the high sending frequency?

Appreciate the advice!

Analytics

This topic has been closed for replies.

Best answer by retention

@joannahyr - yup, your scenario is correct. The attribution will be assigned to email B and not to email A (or any other emails - and SMS if you use Klaviyo for SMS).

You can more details a out message attribution and conversion tracking here:

Jakub

Partner - Silver

Hi @joannahyr,

From what i understand Klaviyo attribute the last email interaction to transaction. So double attribution is imposible.

source: https://help.klaviyo.com/hc/en-us/articles/115005248128-Understanding-Conversion-Tracking

-=JB=-

J

joannahyrAuthor

Contributor I

Hi @Jakub

Thanks for the reply!

To clarify, does this mean that if someone clicks on email A on 4 Dec, and opens email B on 5 Dec, then makes a purchase on my site on 6 Dec, the sale will be attributed to email B and not to email A? Since email B is the last email interaction.

retentionAnswer

2025 Champion

@joannahyr - yup, your scenario is correct. The attribution will be assigned to email B and not to email A (or any other emails - and SMS if you use Klaviyo for SMS).

You can more details a out message attribution and conversion tracking here:

Joseph Hsieh // retentioncommerce.com // X: @retention

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