My click rate is higher than my open rate

Question

So. My click rate is higher than my open rate. How is that possible?It’s a short newsletter with only one button saying “Please confirm you are our contactperson”. So it’s quickly read and clicked. Maybe it is because the newsletter is open for a very short time?

bluesnapper · Accepted Answer

Hi @Daniel JepsenGreat response from @CallumVerveFrom what you said about “quick read and click”, and your call to action, another possibility that may contribute to the discrepancy is thatsome recipients have images disabled but click on the button. That will not register an open (as animage pixel tracks that open which won’t download), but the click will be registered,RegardsAndy

CallumVerve · Answer

Try this buttonHi Daniel, I had a similar thing on one of my clients accounts. I believe this is likely due to bots, as an email can be opened once then clicked many moretimes in theory.I resolved it on my clientsaccount by going into settings, attribution and ticking the ‘exclude bot interactions from clicked email’ button.Screenshot attached.I hope this helps - if you have further questions let me know,Callum,Verve ™ | Full Service Digital Agency

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