Best answer by bluesnapper
Great response from
From what you said about “quick read and click”, and your call to action, another possibility that may contribute to the discrepancy is that some recipients have images disabled but click on the button. That will not register an open (as an image pixel tracks that open which won’t download), but the click will be registered,
Regards
Andy
Hi Daniel, I had a similar thing on one of my clients accounts. I believe this is likely due to bots, as an email can be opened once then clicked many more times in theory.
I resolved it on my clients account by going into settings, attribution and ticking the ‘exclude bot interactions from clicked email’ button.
Screenshot attached.
I hope this helps - if you have further questions let me know,
Callum,
Verve ™ | Full Service Digital Agency
+45Great response from
From what you said about “quick read and click”, and your call to action, another possibility that may contribute to the discrepancy is that some recipients have images disabled but click on the button. That will not register an open (as an image pixel tracks that open which won’t download), but the click will be registered,
Regards
Andy
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