Nouveau clients segments

Question

Hello, I want to create a segment to exclusively target my new customers for 60 days, in order to implement a 60-day LTV strategy/New customer strategy.

This segment should automatically include new customers and keep them for 60 days, then remove them from the segment once this period is over.

I don't know how to proceed...

Can you help?

Thank you!

bluesnapper · Accepted Answer

Welcome to the community @Joseph DordIs the segment below what you’re looking for? It will include all customers who have placed anorder in the past 60-days. When their last order is61 days ago, they will drop outof the segment.RegardsAndy

Casperackermann · Answer

Hey Joseph!Just want to add to Bluesnappers answer:You can also add an aditional criteria that the person has only purchased 1 time, if you want to focus on new first-time customers. I know that your question didn’t specify what time of new customers, but I just thought that it could be new first time customers, as this is a focal point for many businesses.Also, consider taking a looking at the segment criteria “expected date of next purchase”. Maybe not for this segment, but it’s an interesting one to play around with when trying to optimize CLV.Best of luck!/Casper

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