Price Drop Flow for Consumables

Question

We moved our SMS to Klaviyo from a competitor a few years ago and there was one really great revenue making flow we had there and it was the Price Drop flow. The biggest difference and why it’s not making us as much revenue now under Klaviyo is because the flow is limited to viewed product or added to cart. We are in the CPG space, so customers reorder the same products all the time. It was explained to me that most companies don’t want to alert their customers that a sweater they bought at full price is now on sale, which I understand (but honestly I feel like those companies can ensure their filters are set up correctly to not do so if given the capability).

I’m hoping there’s a manual work around so I can create a Price Drop flow for people that have purchased those products in the past 60 days as well as viewed or added to cart. Like I said, was a huge revenue driver for us at a competitor and really wanting to reestablish that flow the way we’ve had it historically.

Byrne C · Accepted Answer

Hey ​@AudreyO,I’d like to clarify some of the information you’ve received above, because unfortunately, it’s not entirely correct.Firstly, profiles can only enter segment-triggered flows one time, which means that the above solution will only allow each individual to enter this price drop flow one time. Additionally, updating the segment definition with a different product SKU every time you’d like to trigger this price drop flow for a certain product will require you to go into the flow and add past profiles to the flow after you update the definition. This is needed because profiles that enter a segment upon initial segment creation/manual update won’t enter the flow automatically. We do this to make sure that any accidental segment updates don’t automatically send people into a flow.Because of this, as Talha said above, this process is going to be pretty manual. I definitely understand your use case though, and I’m happy to speak to our product team and recommend that we implement price drop flows for previously purchased products in the future.

AudreyO · Answer

​@Byrne CAppreciate the insight. I did ask when we first moved over if it could be added to the product road map, but it’s been a year and a half and haven’t seen any updates on it. Kind of why I decided to look for a manual way to go about things at this point because it’s need. But also, our sku count is large with hundreds of items (grocery) so setting it up individually for each item is a no go. Would love if you could get this request in front of the product teams eyes again. Thanks!

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