Send personalised flow after someone has added to cart

Question

Hello, I’m looking to create a flow where it triggers if someone has added something to their cart. I know how to set up a dynamic product for this and I know how to set up a flow, however I want to know if there is a way where the email can be even more personalised.

I would like the email subject to include the name of the specific product that the customer has added to their cart
I would like a paragraph about the benefits of that specific product to come up in a section (pre-written for each product, a bit like metafields in shopify)

Is this possible, or if there isn’t a way of doing it quite so sophisticatedly, is there a similar alternative?

Many thanks

Georgie

i18nagent · Answer

Hi Georgie! Yes, this is absolutely possible in Klaviyo. For the subject line, you can use the event variable {{ event.ProductName }} to dynamically pull in the product name from the Added to Cart event. For the product-specific benefits section, I would recommend using conditional content blocks with Shopify metafields — you can reference them via {{ event.extra }} properties or create catalog-based template blocks that pull in custom product descriptions. If your product catalog is not too large, conditional splits based on product name or collection can also work well to show pre-written benefit copy for each product.

Send personalised flow after someone has added to cart

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