Hi All,
Title says it al. Is there a way or mechanisch that can be setup in a flow to resend an bounced email 24 hours after the first email bounced?
Solved
Softbounce in welcome flow email 1 mechanism to resend before second email is send.
Best answer by In the Inbox
Hi
Thank you for posting your question in the community! This is a good question.
Typically, Klaviyo does not automatically resend a message when it soft bounces (and if an address bounces 7 consecutive times, it will be suppressed).
But, you should be able to achieve resending the welcome message if someone bounced using a cloned version of the message, following a conditional split that looks for Bounced Email where bounce type is soft, with a 24 hour wait step beforehand.
For example:
And the conditional split would look like:
I would caution you that if you try and resend the email again and it still bounces, increased bounces on your domain/IP could over time impact your email deliverability. So, I would only recommend doing this sparingly for only your most important messages.
I hope this helps!
+31Hi
Thank you for posting your question in the community! This is a good question.
Typically, Klaviyo does not automatically resend a message when it soft bounces (and if an address bounces 7 consecutive times, it will be suppressed).
But, you should be able to achieve resending the welcome message if someone bounced using a cloned version of the message, following a conditional split that looks for Bounced Email where bounce type is soft, with a 24 hour wait step beforehand.
For example:
And the conditional split would look like:
I would caution you that if you try and resend the email again and it still bounces, increased bounces on your domain/IP could over time impact your email deliverability. So, I would only recommend doing this sparingly for only your most important messages.
I hope this helps!
Thanks
This helps! The warning you give. The flow would keep running nonetheless is if we resend email 1. We are just adding one more email to the flow.
I guess you could even do another conditional split where you detect if the second email also bounced and then do a profile property update and suppress? This way you are even more strict than klaviyo itself. Or is supression not possible via a profile update?
Thanks.
Vincent
+31Hi
Glad to hear this was helpful.
I think if you are adding just one email to try and resend to the bounce, you should be OK. My only caution was if you end up seeing a lot of bounces on this flow, and then resending to those addresses, only to see them bounce again. But, I would expect you would have a lot of contacts going down this path every month.
24 hours between two soft bounces isn’t a lot of time so I don’t think you need to do a suppression right away (especially seasonally, like the summer time, when people are traveling more often for longer periods of time).
Unfortunately, you cannot do a direct contract suppression via a profile update step in a flow. But, you could add or remove a contact from a list (maybe setup a list to suppress once a quarter, or something), or you can set up a webhook step to suppress a contact.
Again, I don’t think you need to go this far given I wouldn’t expect you’d have a lot of bounces other than a handful each month, not to mention, if you are sending campaigns as well, all of that traffic will blend together to balance your deliverability reputation.
I just wanted to caution you on driving more bounces via a flow which could lead to deliverability issues in the future. I’d just monitor this as you get it live and assess what is a reasonable threshold for you and your account.
I hope this helps! Let me know if you have any other questions!
Bryan Richey // Klaviyo Champion & Email Strategist at In the Inbox // https://intheinbox.co/
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