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Users added to "Profiles" rather than "Email List" from Signup Forms

Forum|Forum|4 months ago
July 30, 2025
4 replies
55 views

christophercauchi
Contributor I

Hey Klaviyo Team,

I have just made two sign up forms, one popup and the other one is embed. Both are live, but I noticed that both of them are populating the emails subscribed to the “Profiles” section rather than to the “Email List”.

This means, that since the “Welcome Flow Series” uses the Email List as a trigger, it is not sending the sequence of emails that comes after that. And therefore, currently, I am utilising the discount code provided on the success message of the Signup form.

Can you please help me with this?

Best answer by Byrne C

Hi @christophercauchi,

It would be a strange for a form to submit to a single opt-in list, but not update profile subscription statuses or enter them into the list. That being said, I can think of why this may be happening.

When you submit your own email to the list, was this after submitting many times already from that device/IP? Our forms have a built-in protection from suspicious activity, and often, when somebody tests a form out multiple times from the same device in a short period of time, we prevent emails submitted from that device from joining the list. Could you try submitting the form again from a different device, using a different email?

Additionally, was the email you submitted already in the list when you attempted to subscribe again?

If you don’t think either of these issues are at play, I recommend reaching out to our support team at Klaviyo.com/support and we can look into this for you! All paid accounts have access to our support team, along with any free accounts in the first 60 days of their plan.

+24

annasophiefc
2025 Champion
Forum|Forum|4 months ago
July 30, 2025

Hi @christophercauchi

Thank you for posting in the Community!

To me, it could sound like your Email List has double opt-in configured. This requires the an additional step before adding the subscriber to the list, where they have to confirm their subscription on email. Can you check your list setting to see if you have double opt-in turned on?

You can find it under List & Segments > Email List > Settings > Consent
From there you can change it to single opt-in which adds your subscribers straight to the list. Just a heads up - some regions require double opt-in, so I’d recommend you looking into this before making any changes:

I hope this helps!

Champion & Klaviyo Partner based in Aarhus, Denmark. It is all about communicating the right message to the right people at the right time!

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C

christophercauchi
Author
Contributor I
Forum|Forum|4 months ago
July 30, 2025

Hi @annasophiefc

Thanks for your prompt reply.

Even then, though, why wouldn’t I be receiving the email to confirm my subscription? I did check spam.

For the single opt-in, I see the same process. The email is being added to Profiles rather than “Email List” in the List & Segments section.

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+27

Byrne C
Community Manager
Answer
Forum|Forum|4 months ago
July 31, 2025

Hi @christophercauchi,

It would be a strange for a form to submit to a single opt-in list, but not update profile subscription statuses or enter them into the list. That being said, I can think of why this may be happening.

When you submit your own email to the list, was this after submitting many times already from that device/IP? Our forms have a built-in protection from suspicious activity, and often, when somebody tests a form out multiple times from the same device in a short period of time, we prevent emails submitted from that device from joining the list. Could you try submitting the form again from a different device, using a different email?

Additionally, was the email you submitted already in the list when you attempted to subscribe again?

If you don’t think either of these issues are at play, I recommend reaching out to our support team at Klaviyo.com/support and we can look into this for you! All paid accounts have access to our support team, along with any free accounts in the first 60 days of their plan.