Using Secondary Email in the same account?

Hey @ebab4138,

@inboxingmaestro and @David To have given you helpful context. At this point, it comes down to your personal preference of workflow. 

If you feel up to managing multiple sender profiles using the same domain (so shipping@mywebsite.com and marketing@mywebsite.com ) then it that would solve what you’re looking for. If you want to add an extra level of complexity, then you could move into using specific sub-domains for email addresses as @inboxingmaestro described.

Or, you could stay with the current simplest path, and use one email address for sending. If you want to switch the email address you’re currently using for another one, then just take care to build up the sender reputation of the new email address by slowly incorporating it into your email marketing before completing the switch. Verifying DKIM and SPF records in Klaviyo is important also. 

Whichever route you take, you’ll need to take care to maintain the sender reputation. But you can add or take away levels of complexity in that work, depending on what you choose to do. 

If your list is < 100k active profiles, it seems unlikely it would be worth the extra effort of using and managing sub-domains. But you could easily start using different email addresses depending on the context of the flow or the campaign email. I’ve seen other stores have great success using things like “shipping@mywebsite.com” for post-purchase emails and something like “marketing@mywebsite.com” or “info@mywebsite.com” for other marketing emails. 

At the end of the day, I’d encourage you to have the same “reply-to” email address configured for all, so people know who to contact when they need help. And you’d want that reply-to email to be connected to a customer service help desk where that team can help people promptly, so requests for help don’t get lost in another inbox. 

Warmly,

~ Gabrielle, ebusiness pros