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UTM Parameters in Shopify reports

  • October 30, 2023
  • 2 replies
  • 454 views

Jakub
Partner - Silver
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  • Partner - Silver
  • 127 replies

Hi community,

I saw in Shopify source report that traffic from Klaviyo is in two lines with utm_medium as Email and email how is this possible if global Klaviyo setup for this account has utm_medium=email
Also it seems that different medium value is across one campaign when I check more deeply.

Anyone has similar problem?
 

 

Best answer by bluesnapper

Hi @Jakub 

Could it be that the email utm value for that one campaign you’ve identified has been configured to override the global value? Or has the global utm value been changed after/before that campaign was sent?

Regards

Andy

2 replies

bluesnapper
Partner
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  • Champion & Partner
  • 784 replies
  • Answer
  • October 30, 2023

Hi @Jakub 

Could it be that the email utm value for that one campaign you’ve identified has been configured to override the global value? Or has the global utm value been changed after/before that campaign was sent?

Regards

Andy


Omar
Partner - Platinum
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  • 2025 Champion
  • 495 replies
  • November 1, 2023

@Jakub is this maybe old(er) data that is flowing in or an older email that still got opened months later?

 

Omar Lovert // Polaris Growth // Klaviyo Master Platinum Partner

We help with e-commerce growth through CRO, Klaviyo and CVO