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What is the proper UTM tracking set up in Klaviyo to be able to separately track Email and SMS as mediums in GA4?

Forum|Forum|3 years ago
August 3, 2023
2 replies
1186 views

We use Klaviyo to send both email and SMS campaigns and flows.

Analytics

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Best answer by Akers Digital

Hey @justinepnk ,

I would just set your mediums in Klaviyo as “email” or “sms” for all flows and campaigns. GA4 can then group accordingly into the Default Channel Groupings.

Alternatively, you can also make custom channel groupings in GA4 if you wanted to use the Klaviyo defaults of flows and campaigns as mediums. I prefer using the email/sms as the medium though and identifying flows/campings with some of the other utm parameters.

David To

Klaviyo Employee

Hello @justinepnk,

I’m not too familiar with GA4 (yet), but I know @Akers Digital has previously spoken on this subject and have given some really great insight in the Community posts below:

I hope this helps!

David

Akers DigitalAnswer

Partner - Silver

Hey @justinepnk ,

I would just set your mediums in Klaviyo as “email” or “sms” for all flows and campaigns. GA4 can then group accordingly into the Default Channel Groupings.

Alternatively, you can also make custom channel groupings in GA4 if you wanted to use the Klaviyo defaults of flows and campaigns as mediums. I prefer using the email/sms as the medium though and identifying flows/campings with some of the other utm parameters.

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