what is the recommended for coupon in flow email? add to card or check out started?
or maybe you think i need to offer a different code in each flow?
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what is the recommended for coupon in flow email? add to card or check out started?
+2Best answer by Akers Digital
Great question
One of my favorite things about Klaviyo is that you can test this all out within the flows to see what is better for your brand. We’ve tested out various offers from % off, $ off, free shipping, to no promotions at all. It is very client specific in terms of what the winning result is.
We have found the best luck with providing discounts in the welcome series and abandoned cart emails. I would offer a different code in each email or do a dynamic code to make it easier to track which flow is doing the best, but keep the discount level consistent. Hopefully that helps!
+60Hey
Can you share a little more on what your goals are and what you are trying to accomplish by offering a discount in your flows?
+21Great question
One of my favorite things about Klaviyo is that you can test this all out within the flows to see what is better for your brand. We’ve tested out various offers from % off, $ off, free shipping, to no promotions at all. It is very client specific in terms of what the winning result is.
We have found the best luck with providing discounts in the welcome series and abandoned cart emails. I would offer a different code in each email or do a dynamic code to make it easier to track which flow is doing the best, but keep the discount level consistent. Hopefully that helps!
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