Hi there,
I would like to know if anyone has any insights when to call an A/B test on a flow statistically signifant.
Klaviyo determines it for you on a campaign, but I was wondering if anyone had some guidelines for flow.
How many ppl would have had to receive the email lets say within 30 days to call to make a decision?
Thank you,
PJ
Hey
Thank you for reaching out to the Klaviyo Community about determining statistical significance of your A/B test.
This is a great question! You can run an A/B test on Flow Emails and on Flow Branches. The link above covers the different categories of statistical significance and how they are determined. Flow A/B tests are calculated the same as campaigns.
An A/B test result is deemed statistically significant when:
Also check out these other community post about A/B testing that include addition resources to help you measure your results:
Thank you so much for being part of the Klaviyo Community!
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