Share with the community: What’s your favorite design tool or tip you use in or with Klaviyo?

It’s all about the clicks!

Adding an animated gif behind a button block draws the eye to the CTA and gets more clicks.
It’s so simple.

Have fun with them - falling leaves, snowflakes, fireworks, flying bats, hearts...

 

Oh! That's some good game. Never even knew this was an option. That makes things interesting. These are the type of things I'm looking forward to learnin!

​@GabbyEsposito 

My favorite email design tip is to decide on the main action before opening Figma: what do we want the reader to do? That decision should shape the headline, CTA, and everything else in the email. It also helps keep extra sections from competing with the main message.

For emails designed outside Klaviyo and built inside it, a few things I always keep in mind:

• Design around a 600px email width.

• Keep buttons comfortably tappable and body text easy to read on mobile.

• Test the email on a narrow screen to make sure the main CTA is easy to find.

• Keep headlines and buttons as live text where possible, rather than embedding them in images.

And I like the GIF-behind-the-button idea mentioned above, too. It can add movement without distracting from the CTA, as long as the button stays clear and readable.