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GabbyEsposito
Community Manager
Community Manager
Oct 26, 2026 8:38 PM UTC

What's your marketing horror story? 👻

In the spirit of Halloween, let's talk about the marketing moments that still haunt us. 🎃

An email sent with the wrong subject line. A campaign that went to the wrong audience. A discount code that didn't work. Or that one typo nobody caught until after hitting send. We've all had moments we'd rather forget (but can hopefully laugh about now).

What's a marketing mishap you've experienced, witnessed, or learned from?

Share your story in the comments and what you learned or how you saved the day. 👇

    1 reply

    shannonjorgenfelt
    Contributor II
    Contributor II
    Oct 27, 2026 6:44 PM UTC

    A few weeks into my first “big girl” email marketing job, I sent our Mother’s Day email to… everyone. Everyone, ever, who had ever been on our email list in the decade+ history of the company. And I may have cried (a lot). Ultimately, everything was fine, though I did get a crash course in reputation repair.

     

    Keep your segments well maintained and well-labelled, folks!