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Contributor I
September 12, 2026
Question

remove properties

  • September 12, 2026
  • 1 reply
  • 12 views

Hi all,

I've got a few custom profile properties that are no longer in use and I'd like to clean them up.

I saw in an older thread that bulk deletion has to be done by Klaviyo staff, is that still the process? I'm on a free plan, so I don't have access to live chat/email support to request this directly. How do I get this done?

Thank you!
Amabel

1 reply

GabbyEsposito
Community Manager
Community Manager
September 24, 2026

Hi ​@Amabelas,

If you’re trying to remove custom properties from a group of profiles, you can now do this yourself with a CSV upload, so you shouldn’t need live chat or email support for that workflow.

  1. Create a list or segment containing the profiles you want to update, then export the profiles.

  2. Prepare a CSV with an Email column and a $unset column. In $unset, enter the property names to remove as a list, for example ["Property A", "Property B"].

  3. Upload the CSV to a new or existing list and map $unset as a List field. Klaviyo will remove those properties from the profiles in the file.

This is different from deleting a custom property across the entire account or from dropdowns. That type of account-wide purge may still require Klaviyo Support. You also can’t unset the Klaviyo $id property through this process.

You can find the full steps in How to unset profile properties. For background on account-wide property deletion, see Profile properties reference.

Gabby