This is a curated index of the best articles and guides written by Klaviyo Community Champions β practitioners sharing what actually works from their own accounts and client experience. Organized by theme.
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π₯ List growth & acquisition
- How to Organically Grow Your List from Nothing β Jul 2022 Opt-in opportunities beyond the popup, common mistakes with popup timing and triggers, and why your list is your lifeline.
- 10 effective strategies to build your list before Cyber Weekend β Sep 2023 Pre-BFCM list building tactics β referrals, co-marketing, form optimization β that apply year-round.
- From sign-ups to superfans: nurturing new subscribers for long-term engagement β Jan 2025 How to turn new subscribers into loyal customers through the early stages of the relationship, beyond just the welcome series.
π Email strategy & copywriting
- How to create an effective welcome flow β Mar 2023 Structure, timing, and content for a welcome series that converts β from a champion who's built dozens of them.
- 8 copywriting tips that create impactful emails β Jul 2024 Specific, tactical copywriting advice β subject lines, CTAs, body copy, and how to write for engagement.
- Three keys to unlock optimal subject lines β Jan 2023 A focused breakdown of what actually drives subject line performance, beyond generic best-practice advice.
- Does subject line length matter? My strategy for crafting emails that get opened β Nov 2025 A champion's tested take on subject line length β when shorter wins, when it doesn't, and the real factors that matter.
- What's a good click-through rate? Plus, tactics to boost yours β Aug 2025 Benchmarks in context, and practical ways to lift CTR across campaigns and flows.
- Email marketing ideas for common small business moments (what to send + who to send it to) β Mar 2026 Practical ideas for the moments most brands under-email β product launches, milestones, slow seasons, and more.
- Your first 30 days of email newsletters in Klaviyo: A realistic plan for consistent sending β Jan 2026 A grounded, week-by-week plan for building a sustainable sending cadence without burning out or burning your list.
π Flows & automation
- How to automate your customer's journey through integrations and flows β May 2022 An end-to-end view of mapping flows to the customer lifecycle β from awareness through retention.
- How I use Klaviyo flows to drive sales 24/7βand how you can too β Apr 2025 A practitioner's breakdown of their full flow stack β what they have live, why, and how each contributes to revenue.
- Mastering Klaviyo flows: your complete guide to setting up Klaviyo automation β Apr 2025 A comprehensive walkthrough of flow setup β triggers, filters, splits, and sequencing β from someone who's built them at scale.
- Using Klaviyo Flows AI to build better, more personalized flows β Aug 2024 How to use Flows AI effectively β prompt structure, what it builds well, and where you still need to intervene.
- How to utilize webhooks in your customer journey β May 2023 Practical use cases for webhooks in flows β triggering external actions, passing data, and building more flexible automations.
- Unlocking BFCM Success: Effective Cross-Sell & Up-Sell Flows for Maximum Sales β Nov 2024 Cross-sell and upsell flow structure, timing, and product logic β useful well outside of BFCM.
- Best email marketing automations to build for the fashion and beauty industry β Oct 2025 Industry-specific flow guidance for fashion and beauty brands β and a useful lens for anyone selling in a competitive, visual vertical.
π Segmentation & data
- What is Customer Value Optimization (CVO)? β Jan 2023 A foundational framework for thinking about customer lifetime value and building your marketing strategy around it.
- How to optimize customer value in your Klaviyo account (CVO Pt. 2) β Feb 2023 Putting CVO into practice inside Klaviyo β which metrics matter, how to segment by value, and where to focus.
- How to segment with impact to increase ROI β Jul 2023 Moving beyond basic segmentation β behavioral signals, RFM thinking, and how to use segments to drive meaningful revenue lift.
- Stop making your channels compete: funnel-aware segmentation for email, SMS, and paid media β Apr 2026 How to coordinate segmentation across email, SMS, and paid so each channel reinforces the others instead of competing.
- How I built a connected marketing ecosystem with Klaviyo data at the center β Mar 2026 First-person account of building a full data-driven marketing stack with Klaviyo as the hub.
- How to use Klaviyo analytics to identify and fix funnel breaks in your email marketing strategy β Apr 2025 A structured approach to diagnosing performance drops using Klaviyo's analytics β where to look and what the data is telling you.
- What to look for in your Klaviyo data and how it should change your strategy β Feb 2026 Which Klaviyo metrics actually matter, what they reveal about your program's health, and the strategic decisions they should inform.
π Retention & customer lifetime value
- How to turn new customers into repeat buyers β Jan 2024 Retention strategy through the lens of the customer lifecycle β aligning flows, campaigns, and content to drive second purchases.
- How to Nurture Your Customer Base Without Discounts β Nov 2024 What to do when you want to retain customers but can't (or don't want to) keep reaching for discounts.
- Deep dive: CRM Manager strategy tips to boost customer retention β Jul 2025 Tactical CRM strategy from a practitioner β segmentation, timing, content cadence, and how to measure what's working.
- Leverage user-generated content to boost customer retention β Dec 2024 How to collect, use, and systematize UGC across your email and SMS program to build trust and drive repeat purchases.
- Beyond Points: Designing VIP Tiers That Build Customer Loyalty β Nov 2024 How to design VIP tier structures that create genuine loyalty β not just reward gaming.
- How To Win Back Your Users Effectively β Aug 2022 Winback strategy: timing, offer structure, and how to identify who's actually worth trying to re-engage.
- How to leverage Klaviyo as a B2C CRM: My key use cases for success β Mar 2025 How one champion uses Klaviyo beyond email β as a full customer intelligence and lifecycle management tool.
π± SMS
- 9 SMS tips that drive revenue β Jun 2024 Specific, tested SMS tactics β from list building and timing to content and compliance β that move the revenue needle.
- SMS automations that actually drive revenue β Dec 2025 Which SMS flows are worth building, how to sequence them alongside email, and what results look like in practice.
- SMS compliance - what you need to know about the new Texas law β Aug 2025 What the Texas SMS law means for your sending, who it affects, and how to update your flows to stay compliant.
- Why an omnichannel strategy (Email + SMS) makes your Klaviyo pricing plan more efficient β Jun 2025 The business case for using email and SMS together β and how the combined approach changes your cost-per-revenue calculation.
- My advice on getting started with WhatsApp automation in Klaviyo β Nov 2025 First-hand account of setting up WhatsApp flows β what works, what doesn't, and whether it's worth the setup investment.
π¬ Deliverability
- Get Out of Spam: Our Go-To Steps For Domain Reputation Repairing β Mar 2022 The highest-engagement champion article in this dataset. A real client case study walking through exactly how to diagnose and recover from a spam reputation problem.
- How to ensure deliverability is working for you, not against you β Apr 2023 Proactive deliverability health β what to monitor, how to maintain sender reputation, and what signals to act on before things go wrong.
- How to merge profiles and utilize transactional messages β Apr 2022 How transactional emails can be used strategically to build deliverability, plus a deep dive on profile merging.
- The importance of email list cleaning and how to properly do it β Aug 2022 When and how to clean your list, which profiles to suppress, and what happens to your metrics when you do.
- What to do if you have deliverability issues during BFCM β Nov 2025 How to triage and respond to deliverability problems when they happen at the worst possible time β applicable beyond just BFCM.
π οΈ Account health & strategy
- How to audit your klaviyo account β Jun 2022 A structured framework for reviewing your Klaviyo account β flows, campaigns, deliverability, and list health.
- Tools for an Easier Migration Process from Another ESP to Klaviyo β Apr 2022 What to migrate, in what order, and which tools and checklists make the process less painful.
- Migrating to Klaviyo: 10 mistakes that break things β Apr 2026 A practical checklist of what goes wrong during migrations β and how to avoid the most expensive mistakes.
- How to optimize your Google Ads in Klaviyo β Apr 2023 Using Klaviyo segments synced to Google Audiences for smarter targeting, lookalikes, and exclusions.
- Klaviyo APIs explained: when and why marketers should use them β Sep 2025 A non-technical explanation of what Klaviyo's APIs can do for marketers β and when it's worth working with a developer to unlock them.
π€ AI
- What are the most underrated Klaviyo features? β May 2026 A wide-ranging community discussion β champions sharing capabilities most users overlook, including several AI-related ones.
- What's one thing you've handed off to AI that you'd never want to go back to doing manually? β Apr 2026 Champions share which tasks AI has genuinely taken off their plates β not hype, just what's working in practice.
- 9 tips for using Klaviyo AI to make your life easier β Oct 2024 Specific, actionable ways to use Klaviyo's built-in AI tools across flows, campaigns, segmentation, and more.
- After a year of testing AI, here's what I'm actually excited about for 2026 β Jan 2026 One champion's honest assessment of what AI has and hasn't delivered β and where they see real potential going forward.
