[Interactive workshop] Build Your 11/11 Audiences in Klaviyo
Hi there!
This post contains resources related to our live training [Interactive workshop] Build your 11/11 audiences. Whether you attended the training live or you're simply interested in preparing for one of Asia's biggest shopping events, you've come to the right place!
Check out the training recording below:
During this session, we:
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Used our segmentation reference sheet to create multiple audiences ahead of 11/11.
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Built essential segments to include in your 11/11 sending strategy, including highly engaged subscribers, VIP customers, bargain hunters, and window shoppers.
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Created a segment to exclude from your 11/11 campaigns to help protect your email deliverability.
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Explored how to use segmentation to deliver more targeted and personalised campaigns during the 11/11 shopping period.
Additional learning resources:
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[Help article] How to create customer engagement tiers
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[Help article] Segment conditions reference
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[Help article] Segmenting with dates reference
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[Help article] Getting started with segments
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[Help article] Advanced segmentation reference
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[Help article] Creating a sending schedule based on email engagement
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[Help article] How to calculate average order value (AOV)
Comment below with any questions, or let us know if you've had success sending to other audiences not covered in today's training!
Need help? Thread your questions below, or contact our Support team for technical troubleshooting. You can also browse our Agency Partner Directory if you need help with your 11/11 marketing strategy or execution.