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The Community Commons

Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!

598 Topics
Taylor Clark
Klaviyo Employee
Taylor ClarkKlaviyo Employee
posted in Show & Tell
🎙️Klaviyo Growth Podcast ft. Ezra Firestone

Ezra Firestone, eCommerce expert, Shopify Compass instructor, and CEO/Founder of BOOM! By Cindy Joseph, SmartMarketer, and Zipify joins us to share insights on repeat customer revenue, Spinwheel vs. no Spinwheel, Subscription models, List engagement, managing your unengaged contacts and much more.You can follow Ezra on Instagram here. BOOM! generates 45%+ of it's email revenue from repeat customers. One of the main flows that helps with this is the "2x Buyer Flow" which is designed just to get someone to that second purchase through additional discounting. This repeat customer revenue eliminates the need for a subscription model, but Ezra points out that generally one shouldn't push someone towards a subscription until the second purchase.  List health is another big focus for Ezra and his team and he goes in depth about how they never actually delete contacts from their Klaviyo portal, they simply rotate lists and content to make sure they're delivering the right message to those that

1
AndriyBoychuk
Partner - Platinum
3 years ago
retention
Partner - Platinum
retentionChampion & Partner
posted in Live training recordings
What are some of the biggest troubles you had when you started using Klaviyo?

Hi Klaviyo Community!We are Retention Commerce. A digital agency that helps clients to get the best out of their email marketing.We want to know what are some of the troubles you had when you first started using Klaviyo. What was the hardest part to learn or implement? With nearly 5 years experience in using Klaviyo, we already forgot about the beginners struggle.We want to find out what were the biggest obstacles you had, so we can try and address some of them and help this community grow bigger.

0
retention
Partner - Platinum
3 years ago
Lina
Active Contributor IV
LinaActive Contributor IV
posted in Show & Tell
Leads Generation via Facebook Ads. Instant Forms vs Landing Page

Hi everyone,We are running Facebook Ads to collect leads offering free lead magnets.I just set up the Facebook integration via LeadsBridge to find out that it's a paid service. That's really sad especially after spending a whole day to trying setup and configure it so it would work seamlessly with Klaviyo.As I understand it's the only way to use Facebook Instant forms with Klaviyo.The other option is to create a landing page and send people there.What I am wondering if anyone can tell from their experience if there is a different conversion rate between the Instant forms and Landing pages. We are not spending on FB Ads so much so it would be worth paying extra for LeadsBridge integration.Thank you in advance!

5
Lina
Active Contributor IV
3 years ago
Julie Hayes
Julie HayesKlaviyo Alum
posted in Live training recordings
Live Training: How to review Benchmarks and set the right business goals

Interested in learning even more about how to improve your benchmarks?  We are excited to announce a new session, hosted by Customer Success Managers Ksenia Bykova and Devin Bhatia to share how to review Benchmarks, identify areas for improvement, and set goals using real customer examples.What questions would do you have for Ksenia and Devin?   

0
Julie Hayes
3 years ago
Julie Hayes
Julie HayesKlaviyo Alum
posted in Live training recordings
Level Up with Klaviyo: New Product Feature - Benchmarks

Hi all and Happy New Year! We are so excited for the launch of the new product feature: Benchmarks.  I hope you’ll join us on January 7th for a session that covers where to find your benchmarks, how to best leverage your benchmarks and some great strategies to improve your benchmarks.   Have you checked out your benchmarks yet?  Anything surprise you?

0
Julie Hayes
3 years ago
Julie Hayes
Julie HayesKlaviyo Alum
posted in Live training recordings
Custom Analytics Event Discussion

Have you had a chance to check out our new product feature: Custom Analytics yet?  We’ve got a great live session this week that will help you walk through how to create three key reports and how to assess the reports for insights leading into Black Friday, including:1. Which products generated the most revenue last season?2. What are our best performing campaigns to date?3. Are there opportunities to improve our current primary flows?We hope to see you on Thursday, November 27th at 2pm EST -- but in the interim, what questions do you have around your Klaviyo data that we can answer?-Julie

4
cassy.lee
3 years ago
Julie Hayes
Julie HayesKlaviyo Alum
posted in Show & Tell
Shop Small this Holiday Season - Share Your Best Sellers!

It has been quite a tumultuous year for ecommerce, especially for small businesses that have had to pivot continuously over the last few months. One great way to give back this year and support our community of entrepreneurs is to shop from other small businesses for the holiday season.  Drop a link below to your store and feel free to highlight 2-3 of your best sellers as gift ideas!

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cassy.lee
3 years ago
S
Contributor I
SplashGarrettContributor I
posted in Show & Tell
Garrett From Splash Raising a Glass to You!

Hi Community! This is Garrett Imeson, the Chief Marketing Officer and one of the founding partners of Splash. I’d like to start by saying thanks to the entire Klaviyo team for allowing me to participate in the Klaviyo Holiday Show. It has already been a fantastic experience and Klaviyo has done an absolutely amazing job of making the most out of our gathering limitations here in 2020. I’ve been honored to be a part of the whole experience.As a bit of background, Splash is a US direct-to-consumer online wine company, founded as a family-owned and operated business. We focused on using our generational experience in the wine industry to make the experience of buying wine online consumer focused and friendly. We do this by offering incredible wines at industry-leading prices (we take a maximum of a 15% markup on wines) and pairing it with fanatical customer service, leading us to becoming the most and best reviewed online wine company in the country via TrustPilot.2020 saw us undergo mass

2
cassy.lee
3 years ago
Julia.LiMarzi
Klaviyo Employee
Julia.LiMarziKlaviyo Employee
posted in Show & Tell
Black Friday Wins! Share your best performing emails and strategies

Hey Community! One of the biggest shopping holidays in the US has passed: Black Friday/Cyber Monday. Our team did some preliminary research into how it all went and Klaviyo users drove 3.1% (~$1 billion) of all online store sales. How amazing is that?In the spirit of celebration, we want to see what your best performing emails/sms/forms and strategies were.Share a screenshot of your best below (remember to not include any private details like customer email addresses) and tell us a little bit about what worked for you!

1
P
Klaviyo Employee
3 years ago
MorganLaskey1025
Klaviyo Employee
MorganLaskey1025Klaviyo Employee
posted in Product Updates & Announcements
It's time to celebrate YOU at The Klaviyo Holiday Show!

Happy Holidays Klaviyo Community!
 My name is Morgan Laskey and I lead our community events here at Klaviyo. I’m passionate about creating unique and unforgettable in-person experiences while bringing like-minded people together to foster relationships, collaboration, inspiration, and learning. A big part of my role here at Klaviyo is just that - to bring the community of ecommerce brand builders and partners together from across the world to connect with each other and learn from those facing similar challenges, those who’ve overcome them, and those who bring a unique perspective to everything that goes into growing an online business. Well, 2020 has surely made my job, in particular, a tough one to say the least. But as they say, “the show must go on!” It’s no secret that, this year, the world of in-person events came to a screeching halt due to COVID-19. No Klaviyo BOS and we had to cancel the rest of the Klaviyo LIVE 2020 world tour. So, my team and I spent the better part of the y

1
P
Klaviyo Employee
3 years ago
geanna.flavetta
Klaviyo Employee
geanna.flavettaKlaviyo Employee
published in Live training recordings
Holiday Season Marketing Checklist

Congrats!! You made it through the Cyber Weekend fury. While you may be tempted to sit back and relax, it’s time to prepare for the rest of the holiday season. Not to worry, we have you covered with 7 steps for success this holiday season!Reflect on Black Friday/Cyber Monday (BFCM) campaignsBefore you finish your turkey leftovers, check to see how your messages fared during Cyber Weekend. Check on your open, click, and unsubscribe rates. Checking on these metrics is vital to ensure your messages are going to the inbox and not landing in spam.    Set up a post-purchase flow to nurture the relationship between any new and existing customers who purchased during BFCMMake your new customers loyal ones and your loyal customers brand evangelists by fostering relationships using a post-purchase flow. This flow can be a simple thank you, a request for review, or instructions on how to use a product. Set up a browse abandonment flowYou will likely have shoppers that, for one reason or anothe

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geanna.flavetta
Klaviyo Employee
3 years ago
Mailbox Manny
Partner - Silver
Mailbox MannyPartner - Silver
posted in Show & Tell
How Was Your Black Friday?

Hi All! We’re still in the middle of Black Friday weekend, but now the actual day has passed - how did it go?!  Anything you would do differently next year?Also, this twitter thread by Alex McPeak about the emotions leading up to and during Black Friday are spot on! hahahttps://twitter.com/klaviyo/status/1331606595998937088  

0
Mailbox Manny
Partner - Silver
3 years ago
cassy.lee
cassy.leeKlaviyo Alum
posted in Product Updates & Announcements
Click to View Updated Cyber Weekend Support Hours

Hi Klaviyo Community, Just as a friendly reminder, Klaviyo will be closed on Thursday, November 26th, 2020 for the Thanksgiving holiday!Below, please note the updated Cyber Weekend Support Hours. Additionally, if you still need some sending strategies to implement before the holiday, make sure to check out our Black Friday Cyber Monday Crash Course!  For those celebrating, I hope you all have a safe and wonderful holiday! -Cass.

0
cassy.lee
3 years ago
Lachlan Kuchel
Contributor I
Lachlan KuchelContributor I
posted in Show & Tell
Unsubscribe Page Conversion Opportunity

Little Known Unsubscribe Convertion TrickMost people I see using email marketing are leaving money on the table when it comes to their unsubscribe page…(Especially if you’re doing a lot of volume.)Not many people know this but you can change the unsubscribe page your subscribers land on after they unsubscribe from your email newsletter/list.I’ve used this page to act as one last-ditch effort to get a sale from subscribers...and it actually works!Two things I recommend you do when setting up your unsubscribe page:Make sure they know they’ve been unsubscribed from your list. If this isn’t clear they may mark your email as spam out of confusion. Add a downsell offer.And that's it.You can access your unsubscribe page via the “preference pages” section in Klaviyo.If you have this set up already, please let me know what you have on this page.If you don’t have this set up, let me know if you have any questions or if you need help creating such a page!Thanks,-Lachlan 

2
Mailbox Manny
Partner - Silver
3 years ago
Julie Hayes
Julie HayesKlaviyo Alum
posted in Show & Tell
COVID & Shipping Delays

A common concern we are hearing here at Klaviyo is shipping delays, especially from small business owners.  What is your approach to shipping this year -- are you moving up your last day for guaranteed delivery emails or not offering guaranteed delivery by the holidays this year?  Any other strategies you are utilizing to mitigate any shipping concerns?

5
Mailbox Manny
Partner - Silver
3 years ago
P
Contributor II
Pascal88Contributor II
asked in Live training recordings
Additional Resources, Consulting or White Glove Service for Klaviyo Community?

What is missing from Klaviyo is a white glove treatment from an expert from Klaviyo. By providing this tool, you are assuming everyone wants to become an expert with Klaviyo and has countless hours to learn. The issue is many  « experts » from many tasks websites claim to be experts in Klaviyo and all they end up doing is setting up some basic flows. What would be beneficial is a Klaviyo service that can look at your current implementation, fine tune the flows based on best practices. We would then simply manage the process going forward and take our time understanding the whole system in an optimized state … the alternative is to piecemeal a few flows while you are live and learn on your clients ….  not a great idea!

4
cassy.lee
3 years ago
geanna.flavetta
Klaviyo Employee
geanna.flavettaKlaviyo Employee
published in Live training recordings
Black Friday / Cyber Monday Quick Start Strategy for Those New to Klaviyo

Black Friday and Cyber Monday (BFCM) are days away. If you don’t have a plan in place and are new to Klaviyo, we’ve got you covered. Follow the 10 steps below to make sure you make the most of the merriest time of the year for ecommerce businesses!Integrate your ecommerce platform with Klaviyo (5 min) To start, you’ll need to integrate your ecommerce platform with your Klaviyo account. This is to ensure that you have all of your data in one place so you can send relevant, personalized messages to your customers.Sync your contacts from your previous email service provider (ESP) (10 min) If you’re coming from another ESP, make sure to pull all of your contacts and their data into Klaviyo. If you are brand new to email marketing, you don’t need to worry about this step.Integrate with Facebook (5 min) If you’re planning to run paid advertising campaigns on Facebook or Instagram, integrate with Facebook so you can harness the power of Klaviyo segmentation to target people on multiple channe

11830
geanna.flavetta
Klaviyo Employee
3 years ago
Brett from Gatsby
Contributor I
Brett from GatsbyContributor I
posted in Show & Tell
Gatsby's Black Friday Cyber Monday Tips - Using Klaviyo Flows for Influencer Marketing

With one week to go before BFCM, I wanted to share how some Klaviyo users are leveraging the brand new Gatsby integration to unlock new Klaviyo flows for influencer marketing automation. New trigger from Gatsby integrationInstagram stats in Klaviyo user profilesCustomer & influencer engagement rates on Instagram posts that mention you brandThis integration was announced on October 21st and it’s been excited to see the results so far.  By The Numbers (averages):15-25% of your customers will opt to give you their Instagram username 25-45% of them have 1,000+ Instagram followers each 6-10% avg. Instagram engagement rate for nano & micro influencersAs we prepare to publish some case studies, here is a specific example of how one merchant created their Klaviyo Flows for influencer marketing:Identify potential influencers on their website using a Gatsby Instagram field in their pop-up (install guide) Flow #1: When the customer joins the newsletter, the new subscriber email flow check

2
Taylor Clark
Klaviyo Employee
3 years ago
Julie Hayes
Julie HayesKlaviyo Alum
posted in Show & Tell
2020 Black Friday / Cyber Monday Couponing & Discount Strategy

Hi all-This year has been quite different for e-commerce businesses.  We’ve heard from a lot of Klaviyo customers that they are utilizing different couponing and discount strategies -- what are you trying out this year for Black Friday?

5
KaseyLuck
Partner - Platinum
3 years ago
Julie Hayes
Julie HayesKlaviyo Alum
posted in Live training recordings
The Final Pre-Black Friday Bootcamp is here!

We are so excited for the final pre-Black Friday Bootcamp.  We have some spectacular partners from Social Lite joining us to share their wisdom as we enter the final sprint. We’ll be covering:The importance of Black Friday – stats to get you excited and what ads we’re already seeing. Where Cyber Monday fits into your Customer’s Journey and how to craft your message effectively Last minute actions to be taken in your Klaviyo account to ensure success – it is not too  late! Real Offer & Template examples from previous Cyber Weekends – not everything has to be huge % off!And HUGE bonus -- customers who register will get customized guidance on their upcoming Black Friday send schedule to complement our previous release of our Content Calendar Template! Watch the replay now! As you are working through your Cyber Weekend prep -- what are your biggest questions and concerns?

3
M
Contributor I
3 years ago
Mike Greene
Klaviyo Employee
Mike GreeneKlaviyo Employee
published in Product Updates & Announcements
Product Update: Custom AnalyticsProduct Update

Hey all, I’m Mike! I work on the Product Marketing team at Klaviyo and I’ll be here from time to time giving you awesome updates on the Klaviyo product. Thanks for being a part of the Klaviyo community!Our first update comes in the world of reporting and analytics. Recently, we released a new Custom Analytics feature. Custom Analytics lets you dig into your performance in seconds, without copy-pasting from various sources. This way you can spend less time collecting data and more time analyzing, strategizing, and growing your business!Here’s an example of a Multi-Metric Report that can tell you how your cart conversions compare by gender. You can learn more about the feature on our blog and go run some new reports in your account. Need additional help with reports? Check out our help article for more information on building custom reports.

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Mitchell Chapman
Contributor III
3 years ago
Julie Hayes
Julie HayesKlaviyo Alum
posted in Live training recordings
Monthly Session: Understanding Your Data, Optimizing Your Growth

Do you ever ask yourself, "Ok, I'm set up with Klaviyo...what's next?"  If so, this is the session for you!  Every month, our two part Session 5: Understanding Your Data, Optimizing Your Growth is held to help you understand your data and identify opportunities to grow your revenue.  We cover:Email Benchmarks, and strategies to improve your benchmarks Best Practices for Optimal Open Rates Revenue Per Recipient improvement strategiesAnd more!Sign up now to improve your open rates, click rates, average order value, and revenue per recipient. What reporting or benchmark questions do you have about your account?

0
Julie Hayes
3 years ago
Julie Hayes
Julie HayesKlaviyo Alum
posted in Live training recordings
Increasing Revenue with a Klaviyo Account Audit

Hello!The Growth Education team is very excited to share our session: “Increasing Your Revenue with a Klaviyo Account Audit” available now on-demand.After watching the session, we’d love to hear from you! Topics we covered included:How to assess your account usage Developing a plan for the highest impact on your ROI How to measure resultsWhat areas do you want to learn more about as it relates to benchmarks/best practices for your email marketing performance? Do you have any flows or campaign questions in advance of the session? Make sure to watch the session to get all of our revenue tips and tricks! Can’t make it? All registrants will receive a recording of the session.

1
Julie Hayes
3 years ago

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