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Campaigns and Flows

Optimize your messaging by learning about campaigns and flows.

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  • 9,891 Replies
Lina
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Lina
started this topic

Best practice for Sunset Flow

Hello everyone, I would really appreciate if you could share how you setup your Sunset Flow. I have started my list in 2014 in MailChimp and...
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Julia.LiMarzi
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Julia.LiMarzi
started this topic

How to Audit Your Klaviyo Account Part 2: Flows

Welcome! So you’re using Klaviyo, and want to know how your account is performing. An audit is a great tool to assess your performance. This...
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shoshana.antunes
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shoshana.antunes
started this topic

Flows versus campaigns: What's the difference?

Campaigns and flows are Klaviyo’s bread and butter. If you find yourself getting a bit confused between the two, don’t worry!A campaign is a...
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3529 Topics
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bespokelyelliceNew Member
asked in Campaigns and Flows
Conditional logical: Grouping countries e.g. Europe/EU

Hey!  I’d like to create a system where I can use conditional logical to show or hide a block for a group of countries instead of individual countries. For example creating a ‘group’ so instead of just person.Country == “Germany” OR person.Country == “France” for each country, the logic would recall a group of countries e.g. person.Country == “Europe”Is there a way to do this in  the backend?  Thank you!Ellice

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Problem Solver III
1 month ago
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Contributor I
commerceContributor I
asked in Campaigns and Flows
The Best Klaviyo x Facebook Lead Ad Setup?

Hi - new Klaviyo customer, coming from Sendgrid/Hubspot. We have two q’s:1. We setup FB Lead forms to go into our “Email List” (is this best practice? what do you rec?)2. Our flows are setup to trigger when someone fills out the Lead Ad Form. Klaviyo didn't receive all the leads from FB due to some error. I need to now add those in manually. Where should these go SO THAT they receive the same flow? Recall that the trigger is filling out the form on FB and that activity isn't seen / won't be seen on their Klaviyo record when I manually import them in. 

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Contributor I
1 month ago
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Contributor I
Leon250400Contributor I
asked in Campaigns and Flows
Why are all statistics 0 in my Welcome Flow?

Hello, I am new to Klaviyoo. I created a welcome flow, but I cannot see the statistics in my flow. I can only see that one person has opened it, all other statistics are 0.I cannot find a reason why this is happening. Thanks for the help. I wish you a nice day.   

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stephen.trumble
Community Manager
1 month ago
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mrt2060New Member
posted in Campaigns and Flows
Tip: Show/hide block based on First Name existing

Just wanted to share with you the output of an hour of work involving Klaviyo support. Because it doesn’t seem to be well documented. And it’s not been tested rigourously enough so that’s my disclaimer. For the show/hide conditional logic on a text block, we can use person|lookup:'first_name'as the criteria. On the first version of this block we will then write the paragraph with Hey {{ first_name|default:''|title }},as the start. Then we will duplicate the block and put this code below in its conditional settings.first_name=""This time we will start the sentence out as if there is no first name. If this works properly, then I prefer it to the built-in method because we can address the sublteties of grammar this way. 

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bluesnapper
Partner
1 month ago
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Contributor I
KathrinContributor I
asked in Campaigns and Flows
I cannot select individual lines of text in the text field of a cloned campaign

I cannot select individual lines of text in the text field of a cloned campaign  

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stephen.trumble
Community Manager
1 month ago
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Contributor II
rarpiaContributor II
asked in Campaigns and Flows
More ‘complex’ flows

Does anyone have experience on more ‘complex’ flows like the ones described by some advertisements? (see attached)I need information on what type of triggers are used or can be used. Maybe you can direct me to other threads where this is discussed or tutorial.All I see from Klaviyo is pretty straight forward and I have that covered.My ecommerce store is for props and accessories for photographers.Thank you! 

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R
Contributor II
2 months ago
Donna Sofia
Contributor I
Donna SofiaContributor I
asked in Campaigns and Flows
Abandoned Cart email {{ event.extra.checkout_url|default:organization.url }} links to homepage

From the Klaviyo suggested flows i setup the abandoned cart email flow, triggered by the Shopify “Checkout Started” Event. However the preset dynamic link {{ event.extra.checkout_url|default:organization.url }} points the button to the homepage not the individual cart.I also tried {{ event.extra.responsive_checkout_url|default:organization.url }} and static link {{ event.extra.checkout_url }}, they both point to the homepage not to the cart.I have no idea now hot to setup the correct link to the cart? Thanks a lot:))))

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bluesnapper
Partner
1 month ago
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Contributor I
theletterartyContributor I
asked in Campaigns and Flows
Showing customer revenue in an email

A similar question has been asked before - ‘Include Customer Spend in Email’ - but as this was three years ago I wondered if there may be a better solution now.I want to send a discount code to customers who spend a certain amount before a certain date. I can create a segment based on revenue, so that’s not a problem, but I’d like to be able to tell customers how much they have spent so far, so they can see how much more they need to spend to qualify for the offer.So is there a way of taking a customer’s revenue value and displaying it in an email?

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Problem Solver III
1 month ago
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Contributor I
jossdContributor I
asked in Campaigns and Flows
How to create a branded template to apply to flows without losing flow content

I’ve created a branded template, however when I change the template in flows to apply it I lose all of the preset content from Klaviyo in the flow.  Is there a way to apply a saved template to a flow without losing all of the preset content?

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Contributor I
1 month ago
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Contributor I
PixagogoContributor I
asked in Campaigns and Flows
Looking for recommendation on for app like Audiens with Shopify

I am a shopify merchant, and had subscribed to a wonderful app/company that integrated with both Shopify & Klaviyo.  Audiens would create segments, and would build and recommend a least three different email campaigns to send to each of these segments. The company was bought, and their service is gone.I am looking for a recommendation for another business/app/partner that can help accomplish the same goals.  Use Audiens to analyze your audience and personalize your email campaigns Segment your customers based on their preferences, behavior, and demographics Take advantage of the suggested content to create highly targeted emails About this app Audiens shows you exactly how to improve your email campaigns. Discover your top cross-sells, valuable segments and best conversion times. Audiens is built for Shopify stores with over 500 orders who want to grow faster. No more uncertainty knowing which customers to prioritize. No more endless A/B testing to find what resonates. No mor

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Contributor I
1 month ago
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Contributor I
Revival VintageContributor I
asked in Campaigns and Flows
Font Size On Different Phones

Hi there, I’m having some issues with how our emails are being displayed on different mobile phones. I use an iPhone (1st screenshot) and the text appears at the correct size when I view an email sent via Klaviyo. However my boss uses a Google Pixel phone (2nd screenshot) and the text on the version he received looks massive. We checked that he doesn’t have the display options changed on his phone and everything looked pretty standard to us. There is no difference between the emails sent, both have the text set at 14px but they look completely different and this will be affecting the way our customers see our emails as well. Is there a way to rectify this at all? Thanks.  

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ebusiness pros
Partner - Silver
2 months ago
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Contributor IV
AlingaContributor IV
asked in Campaigns and Flows
Checkout Abandoned Flow with 3 price ranges

Hello, I want to create an abandoned checkout flow with these criteria:5% OFF for people with products in cart under 1000.7% OFF for people with products in cart above 1000, but under 200015% OFF for people with products in cart above 2000Is oke how I’ve created this flow?  

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Contributor IV
1 month ago
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Contributor I
mehedi20095Contributor I
asked in Campaigns and Flows
How to add people in the campaign who have a custom property?

Hello everyone!I don't know if this topic has been discussed before. If this topic has been discussed before, I apologize for repeating it again. Let's say a new subscriber is added to my welcome flow and there is a "Profile property" at the start and the end of the welcome flow so that I can exclude them through segments in upcoming campaigns. I have 3 emails in my welcome flow, a subscriber receives the first two emails and somehow he misses the 3rd email (skips for any kind of reason), so because of the custom property he's still in my segment. After the end of the welcome flow, the customer has not purchased anything and he is still in the segment because of the custom property that I usually exclude from the campaign. Now, when I'll run a new campaign and remove that segment that kind of subscriber will also be removed. What can I do to ensure that these subscribers are not excluded from the new campaign?

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Problem Solver III
1 month ago
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Contributor I
tatumhigContributor I
asked in Campaigns and Flows
Recipient Receives Email Campaign, but the Email is Empty

I had a recipient respond to an email campaign this morning with, “Hey, the last three of these I’ve gotten have no content.” She forwarded the message -- sure enough, completely blank. Empty email. No other recipients to my knowledge have this problem...the whole company receives the emails and they show up just fine for everyone I’ve checked with. Both mobile and desktop view are functioning for other recipients.  Any idea what’s causing this? Or how I can find out how many recipients are affected, or how I can fix it?

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Contributor I
1 month ago
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Contributor I
npstudio
asked in Campaigns and Flows
[Shopify] Back in Stock email — dynamic subject line?

Hi there, We’re trying to use product titles in Back in Stock emails, but it’s not picked up in the subject line. We’re using this:{{ catalog_item.title }} is back in stockThe code above works perfectly well in the body of the email. Is the catalog_item variable simply not available in the subject line? I couldn’t find anything in the docs. Any help appreciated, thanks very much.

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Contributor I
2 months ago
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Contributor I
kennedywContributor I
asked in Campaigns and Flows
Flow Question

Hi, I have a segment setup that is a list of new users that have not subscribed to my service yet. From this segment I built a flow that after 2 days (2 day delay) of signing up it will email that user a promo code for x% off. However, if that user has subscribed at anytime they are removed from that segment. But I’m wondering, would they also be removed from that flow after they have started the flow? I wouldn't want them to receive the promo code after a 2 day delay, if say after 1 day they subscribed… 

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ArpitBanjara
Principal User I
2 months ago
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Contributor I
moeezahmad8Contributor I
asked in Campaigns and Flows
Welcome flow problem

I created a welcome flow for my client, and it worked well for a few days, but for the past 1-2 weeks, it's been getting almost zero results. I'm attaching a screenshot showing the first email's deliverability. It seems like something went wrong with the code, as people are opening and clicking on the email, but not using the code to make a purchase. 

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stephen.trumble
Community Manager
1 month ago
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Contributor I
EcomEoinContributor I
asked in Campaigns and Flows
Viewed product 0 times filter not working in my site abandonment flow

Ive set up my site abandonment flow and set filters to take anyone thats viewed a product out of the flow yet when i look into things, the profile who enter the site abandonment flow and then go on to view a product/ add to cart or start checkout aren't removed from it. I can see this as it says that the site abandonment email is in “waiting” for the profileCan anyone see if im doing something wrong ???

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Bobby
Partner
2 months ago
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Contributor I
malcmaysContributor I
asked in Campaigns and Flows
How to use Yes or No Responses in a Flow?

Can anyone explain how to set up a flow where a follow-up message is sent when a customer answers "yes" to a yes or no question? I think I've set it up incorrectly using the conditional split details. Any help would be greatly appreciated!  

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Contributor I
2 months ago
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Contributor I
mariegseenContributor I
asked in Campaigns and Flows
Product cards not displaying in gmail

Hi, I’m having an issue and I was wondering if someone is struggling with the same bug.I have a set of automations that display products dynamically (welcome email, cart abandonment, browse recovery, etc). When I test this emails with the preview message option in Klaviyo the product cards are being shown perfectly, and also when I send a preview I can perfectly see all the dynamic product cards in all the email clients I’m testing (mainly gmail and outlook/hotmail). See here an example: The problem starts when the email is in production. Gmail addresses that trigger the flows won’t get the product displayed: A weird thing that I see as well, is that if I check the “original message” in gmail (so, the source code of the email) the products are in the code.I’ve tested this with campaigns and luckily this isn’t happening there, everything displays as it should.Anyone any idea what might be the issue? I’m in contact with support about this but wondering if someone out there had or is havi

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Contributor I
2 months ago
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Active Contributor III
GV123
asked in Campaigns and Flows
How is there more active profiles than in a master list?

Here is my active profile count:  My largest list has 524,779 profiles in it, where could I find the others?Also, if anyone could point me in the direction of any resources that could help me wrap my head around the database management side of things, I’d be very gratefulThanks

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Active Contributor III
2 months ago
I
Contributor I
IamGratefulContributor I
asked in Campaigns and Flows
Personalization

What is the formula to personalize if someone doesn’t have a name registered. Leaving it blank doesn’t work. I’d like it to say Hi there, instead of blank. This is what I am using but I would like it to fix caps if the person hasn’t entered with no caps. {{ first_name|default:'Hi there' }}!Thank you, 

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I
Contributor I
2 months ago
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Contributor I
RobinEContributor I
asked in Campaigns and Flows
Triggering events when customer spend passes thresholds

Hi, I’m trying to set up a flow for the following use case:“Every time a customer’s total spend passes a $200 threshold, send them a promo code with a $10 discount”Our system uses the Klaviyo API to send subscribers/orders, and has a end-point to trigger the promo code creation (and trigger another flow to send an email).How would you go about tracking how much a customer has spent and when they’d been sent previous promos? I’m trying to do this using a “Dollars Since Last Promo” Subscriber property and increasing this by order totals, then decreasing it when an promo is sent. However, it seems (unless I’m mistaken) that Flows cannot modify a subscriber property based on its existing value or an event property. Can you think of a way to achieve this outcome? Thanks!

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Contributor I
1 month ago
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Contributor II
Leon13055Contributor II
asked in Campaigns and Flows
How can I improve the performance of my post purchase flow?

Hey There, I created a post-purchase flow based on my company's ideas, but the performance hasn't been very good over the last few weeks.We have four different paths. First, they are divided by a conditional split based on whether the customer bought product A or B, and then a second time if they bought product C or D.Before I started, I had a few things to consider. One concern was that the post-purchase flow might be too long and contain too many emails for the customer. We're sending one offer email for a product and then a reminder three days later. The longest path includes 4 offer emails and 4 reminders.Before making any major changes, I'm thinking of adjusting the timing since customers currently receive the first offer email 14 days after their purchase. However, I'm not sure if this will really improve performance. Actually, I believe the best approach might be to reduce the number of emails.I wanted to ask if anyone has more experience with post-purchase flows and could sugge

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Contributor II
1 month ago
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Contributor I
kirigreenContributor I
asked in Campaigns and Flows
text code

hi,why can I only type using code format now? I don't know code and im trying to send emails to customers but there is no help on how to code? I also can't change font or text colour due to this. PLEASE HELP!!!

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K
Contributor I
2 months ago
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