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send email to specific customer who abandon specific product

  • October 7, 2025
  • 2 replies
  • 29 views

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I want to send email when a discount is created in Shopify (using API) for a product to the specific customer who abandoned that product.

For example, there is a product called “t-shirt” and it is abandoned by 3 customers. Now when a discount is created using shopify APIs, i want to trigger the event to Klaviyo so that it will send email to these 3 customers. How this is possible?

Best answer by whereisjad

@divya123 for the Shopify Flow use "Automated discount created" or "Discount code created" triggers to start a workflow that includes a step to create a custom event in Klaviyo.  Allow that custom event to include all the pertaining details regarding the product as well as the coupon code itself so it can be included in the email for the metric triggered flow.

2 replies

cadence
Expert Problem Solver I
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  • Expert Problem Solver I
  • October 7, 2025

Hey ​@divya123 , I think this can be done via a “Price drop” flow. Check out the docs here for more details - https://help.klaviyo.com/hc/en-us/articles/4404249033755


whereisjad
Expert Problem Solver IV
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  • Expert Problem Solver IV
  • Answer
  • October 7, 2025

@divya123 for the Shopify Flow use "Automated discount created" or "Discount code created" triggers to start a workflow that includes a step to create a custom event in Klaviyo.  Allow that custom event to include all the pertaining details regarding the product as well as the coupon code itself so it can be included in the email for the metric triggered flow.