Hi community,
We're experiencing a sudden and significant drop in our Klaviyo signup popup views (~80% decrease) and hoping to get some insights.
Symptoms:
- Popup views dropped ~80% over the last 60 days
- Submit rate remains high — meaning the popup still works fine when it does appear
- Traffic to the site has actually increased during this period
Our setup:
- Klaviyo signup popup
- Website is a Single Page Application built with Next.js
- Display timing: 10s delay AND 60% scroll AND 2 pages viewed (all conditions must be met)
- Frequency: show again after 7 days if closed
- Target: Mobile only
What we've already ruled out:
- No changes made to the popup settings or website code around the drop date
- Timing/targeting conditions have not changed
Has anyone experienced a similar sudden drop in popup views with no changes on their end? Could a Klaviyo update have changed how the "Viewed Form" metric is counted or when it fires?
Also wondering if there's any known issue with Klaviyo popup tracking on Next.js SPAs — specifically around how page view counts are detected during client-side navigation.
Any help is appreciated!
