Use a flow or campaign for pre-launch email newsletters

2 replies
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Hello everyone, is it best to set it up as a flow in Klaviyo rather than a campaign? Would just like to know your thoughts on this as I am just starting in Klaviyo 😊

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Bobi N.Answer

Champion & Partner

@dberonio22

If you can set up everything that you want to and as you want to in a flow it is always easier to do this with flow because you can do it in advance.

But if you want to be more precise on segmentation and on timing of the send of the emails then a campaign may work better.. it depends what do you want to achieve and how much those details matter for the specific situation.

Head Email Marketing Technician at Flowium

Bobi N.Answer

Champion & Partner

@dberonio22

If you can set up everything that you want to and as you want to in a flow it is always easier to do this with flow because you can do it in advance.

But if you want to be more precise on segmentation and on timing of the send of the emails then a campaign may work better.. it depends what do you want to achieve and how much those details matter for the specific situation.

Head Email Marketing Technician at Flowium

dberonio22Author

Contributor III

Thanks, Bobi. Set this up as flows!

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