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Your one-stop shop for the latest trainings, advice and learnings from our team of Klaviyo experts
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New to Klaviyo and not sure where to start? Learn how to hit the ground running with the Klaviyo Academy! Head to Getting Started with Klaviyo to find success from day one. In just over an hour, you’ll learn how to set up your account and use Klaviyo’s core features to drive revenue and own your brand’s destiny. More specifically, you’ll be guided through: How to set up your account How to integrate your store, former ESP, etc. with Klaviyo Why deliverability and warming your account is important How to gain new subscribers with forms What the difference is between lists and segments What key flows to set live When and what to send in SMS and email campaigns How to analyze the data in your account Happy sending!
Welcome! So you’re using Klaviyo, and want to know how your account is performing. An audit is a great way to assess your performance. We’ve created a 4-part series of Community posts that will walk you through an audit of your Klaviyo account. You’ll take a look at your deliverability, flow and campaign strategy, and subscriber acquisition. You’ll have a better understanding of your overall account health, areas of opportunity, and resources for further learning. Find All Four Parts: Continue leveling up your account with Live Trainings. Sign up for upcoming trainings and find past training and strategic guidance at the Klaviyo Academy. Happy sending!
Recap discussion: [Strategy session] Own your relationships after the holidays (for large/mid-market businesses)
Looking for the replay and resources from today’s session? You’ve found it! Below is the recording along with the materials referenced in the training. Don’t hesitate to ask your questions in the thread below. In this session, we covered:Current economic and technological landscape The importance of customer education How to identify and motivate your subscribers Real examplesHere are some additional resources to guide you through the process:A marketer’s full funnel guide to navigate data privacy changes Guide to Klaviyo’s Predictive Analytics Getting started with flowsExternal sources:Small business index Middle market business index Brands Losing a Record $29 for Each New Customer Acquired 2022 Adobe Trust Report Noyb complaint How to retain your shoppers after BFCMWe hope to see you again soon! Catch another event.Cheers!-Gillian Carlucci
Congratulations on another successful Black Friday! Over the last week, over 150,000 brands used Klaviyo to generate $2.2 billion in owned revenue. While the bulk of the activity is over for your customers, we know that there is still a lot on your plate in the post-sale stage. Analyzing performance, evaluating what worked and what could have gone better, and what to do heading into the final stretch of the year. Here is a list of resources that can help you through the end of 2022:📈 In KlaviyoUse the Overview Dashboard to easily view and export BFCM performance across all channels and metrics✅ DownloadablesBFCM Checklist (see the last section called Post-BFCM) 🎓 CoursesConverting BFCM signups into everyday customers Creating a Winter Holiday Marketing Strategy🖥 Live trainingsOwn your relationships after the holidays for large/mid-market businesses Own your relationships after the holidays for entrepreneurs Own your relationships after the holidays for small to medium-sized business
Whether you were able to attend this live training or not, you can find the video replay below, as well as all of the resources mentioned during the training. https://klaviyoacademy.wistia.com/medias/chmttwpdcp In this live session, we covered: SMS Sending Best Practices How SMS Fits in Your Marketing Strategy Use Cases and Examples of Effective SMS Strategy As promised, here are some additional resources that may help you implement some of the ideas that we covered in this training: Understanding consent in profiles About US SMS Compliance Laws Understanding SMS Sending Numbers What is omnichannel marketing? GhostBed Case Study Guide to Multi-Step Forms Guide to Klaviyo SMS Conversations Feature SMS Strategy Certification Course
These live office hours provide the the opportunity for businesses to get answers to their last minute strategic BFCM questions from Klaviyo email and SMS experts. This post supports all sessions. 🤔 Feel free to thread any new/outstanding strategic Cyber Weekend questions below. Common questions from sessions:Can I send to my whole list?Well… it depends! On your sending reputation and deliverability metrics. If you do this, do it once and exclude unhealthy contacts. What key flows should I have live?Welcome Series, Browse Abandonment, Abandoned Cart, Customer Thank You, Winback What if I can’t do discounts?That’s okay! Still send campaigns and promote your brand, people are in a shopping mindset. There are plenty of alternatives to discounting such as bundling and limited time offerings. For “day of” Black Friday and Cyber Monday support:Growth Success: firstname.lastname@example.org (strategic questions) - 9 a.m. - 5 p.m. GMT, EST, PST Klaviyo Support (technical account questions, troublesho
Understand how to use Klaviyo’s new and improved product feeds feature, which is rolling out to all customers between September 12 and September 22, 2022. Pricing and inventory filters are now available, and you can now configure the ordering of products based on a customer’s view history, abandoned cart history, and your newest products. It’s important to note that this release is backwards compatible. If you have existing feeds, they will continue to function exactly as before. If you open them in the new editor, your preexisting feed setup will be mapped to the new settings, and you will be able to edit it using the new settings. This post explains the following topics: How to use product feeds and recommendations How to add a product block to an email template How to sync a custom catalog feed to Klaviyo (for developers) How to use custom catalog data in emails (for developers) Product feeds FAQ 1. How to use product feeds and recommendations You will learnLearn how to cr
Let’s keep the conversation going from the Enabling SMS workshop! This is a collaborative space to post any related questions or comments about using SMS at Klaviyo.Please note: Because of the time needed to verify a toll-free phone number, this training will not be offered live in November, as there will not be adequate time to verify toll-free phone numbers prior to promotional sending for Cyber Weekend. The verification process can take 7-10 days, and it is strongly recommended to not send text messages prior to verification. If you would still like to set up SMS, view the recording below or follow the instructions in Getting started with SMS and MMS for the first time in the Klaviyo Help Center.During the session we: went over SMS consent and why it so important enabled SMS in our accounts created a signup form to start collecting SMS subscribers built our SMS welcome series flow Key takeaways: Start capturing SMS consent with a from and at checkout Turn on your SMS welcome
Recap discussion: [Strategy session] Last minute Cyber Weekend checklist: Klaviyo account must-haves (for small to medium-sized businesses)
Whether you were able to attend this live training or you’re looking to watch the replay, you’ve come to the right place. Check out the recording below: In this session, we covered: Website user experience and lead generation Flows to have live in your account Campaigns to build and schedule Recommended sending schedule While this training focused primarily on the above, we want to support you through executing these initiatives in your accounts Here are some additional resources to help you along the journey!Ready to implement these ideas? Clone or edit your primary signup form that routes to your newsletter Review and update the 5 essential flows Create the essential campaigns you will be sending throughout the weekend Need more help? For technical troubleshooting, contact Support within the Klaviyo app. For strategic guidance, email email@example.com or your dedicated CSM. Want to learn more? Attend our [Strategy session] Designing emails that convert Additional resour
Recap discussion: [Strategy session] Last minute Cyber Weekend checklist: Klaviyo account must-haves (for large/mid-market businesses)
Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below. in this session, we covered:Cyber Weekend deliverability do’s and don’ts Acquisition channels to optimise Flows to have live in your account Advanced segments to buildBelow are some additional resources to help you implement the strategies we discussed!Additional resources: Downloadable Cyber Weekend checklist Deliverability certificate: https://klaviyogrowth.com/3D8MZN7 Black Friday/Cyber Monday Marketing strategies: https://klaviyogrowth.com/3FfebfX Live Training schedule: https://klaviyogrowth.com/3TXrwgT
Excited for Black Friday? So are we. Black Friday/Cyber Monday (BFCM) is kind of a big deal around here. For Klaviyo, it’s sort of like our Superbowl. Our team is incredibly passionate about helping Klaviyo users year-round, but we understand how important Q4 is to our user base, so we’ve whipped up a ton of helpful resources, guides and educational materials to help you knock it out of the park. This post is your cheat sheet that pulls together all of the incredible resources available to you to help you get ready for Cyber 5. 💬 Extended Klaviyo support hours for Black Friday and Cyber MondayOur incredible support team is working overtime to support you during this crucial time, offering around-the-clock email support starting Wednesday, November 23rd through Monday, November 28th. See this Help Center doc for full details and support availability. 👋 LIVE Office Hours with Klaviyo expertsNeed some last minute strategic support, and get final peace-of-mind before BFCM! We’re host
Recap discussion: [Strategy session] Last minute Cyber Weekend checklist: Klaviyo account must-haves (for entrepreneurs)
Hi there,Whether you were able to attend our session live or not, you can find the recording below.In this session, we covered:On-site experience and capturing leads Flows to have live in your account Campaigns to build and schedule Recommended sending schedule Downloadable Cyber Weekend checklist: MAKE A COPY | Cyber Month Content Calendar MAKE A COPY | Cyber Weekend Checklist Useful links:Deliverability sending guide for Cyber Weekend Guide to List Cleaning How to choose form targeting and behavior settings How to schedule a signup form How to A/B Test a Signup Form Guide to Collecting SMS Consent How to Add a Form Teaser Getting started with flows How to use Klaviyo showcase How to create a holiday opt-out campaign (Mother/Father’s Day example) Additional learning resources: Deliverability certificate Black Friday/Cyber Monday Marketing courses on Klaviyo Academy [Interactive workshop] Build your Cyber Weekend audiences (replay) Our upcoming live training schedule Do you have a que
Happy Tuesday Community users! In today’s live feature walkthrough I am joined by fellow Klaviyos Anthony DelPizzo and Tristan Miller-Dannelongue, as well as Google Strategic Partner Development Manager Romain Varchetta Bartogli, to explore our new Google Ads integration. We also answered some burning customer questions during the live Q&A. Whether you were able to attend the session live or not, you can find a replay of the session below along with some additional resources to help you get the most out of the Google Ads integration. Additional resources:Getting started with Google Ads Advertising glossaryWhat’s new: Use Klaviyo’s Customer-First Data to Supercharge Your Google Ads Strategy Google Ads help center
Recap discussion: [Strategy session] Cyber Weekend offer and promotion strategy (for small/midsize businesses)
Whether you were able to attend this live training or you’re looking to watch the replay, you’ve come to the right place. Check out the recording below: In this session, we covered: 2021 Cyber Weekend data and trends Different promotional strategies Real examples of successful campaigns Planning your Cyber weekend content While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Ready to implement these ideas: Finalize your promotional strategy Create your Cyber Weekend content calendar Build segments, create campaigns, and tailor holiday offers to those specific audiences Need more help? For technical troubleshooting, contact Support within the Klaviyo app. For strategic guidance, email firstname.lastname@example.org. Want to learn more? Attend our [Interactive workshop] Build your Cyber Weekend audiences Take our Academy Course on Black Friday Cyber M
Bonjour à tous,Merci d’avoir participé à notre atelier “Créer un template e-mail pour Black Friday”.Pendant cette session, nous avons :Revu les fonctionnalités principales du nouvel éditeur d’e-mail de Klaviyo Créé un template d’e-mail de base en suivant les bonnes pratiques de design Exploré les conseils pour créer des e-mails qui se démarquent pendant le Black FridayVous trouverez ci-dessous l’enregistrement de la session : Ressources additionnelles :Checklist comprenant les étapes de la création du template Klaviyo's New Template Editor vs. Classic Template Editor Getting started with opt-in related pages for a list Besoin d’aide ? Contactez notre service Support pour toute question technique, ou envoyez un email à email@example.com pour recevoir des conseils stratégiques. Vous pouvez également remplir ce questionnaire pour être connecté à l’un de nos partenaires techniques certifiés. Au plaisir de vous revoir lors d’un prochain webinaire !Mai
Recap discussion: [Interactive workshop] Build your Cyber Weekend audiences (for enterprise businesses)
This training was intended for midmarket and enterprise customers. The recording is below for your review: Let’s keep the conversation going! Thank you for joining today’s training. This is a collaborative space to ask comments and share your experience with this topic. Feel free to ask questions, and we will get back to you!During the session we:discussed Apple Mail Privacy Protection (MPP) and what this means for your engaged audience built 4 segments to send (and exclude) this holiday season Engaged with MPP VIPs (email and SMS) Espresso Shot Unengaged Key takeaways:MPP leaves marketers unable to see true opens for those on Apple devices with MPP turned on Means you need to define engagement in another way (clicks) to avoid sending to unengaged profiles Klaviyo can identify clients with MPP enabled to use when building segments Additional resources:How to Configure Custom Reports to Track Apple Mail Privacy Protection/iOS15 Opens How to Identify iOS15 Mail Privacy Protection Ope
Recap discussion: [Interactive workshop] Build your Cyber Weekend audiences (small/medium businesses)
Let’s keep the conversation going from the Build you Cyber Weekend audiences workshop for small/medium-sized businesses! This is a collaborative space to post any related questions or comments about your Cyber Weekend segments.During this session, we: built 3 essential segments to include in your Cyber Weekend sending strategy built 1 segment to exclude from your Cyber Weekend sending strategy discussed how to apply any of your segmenting personas to SMS Key takeaways from the training: Strategically send marketing communication to your VIPs, bargain hunters, and window shopping audiences around Cyber Weekend. Exclude any customers that purchase on Black Friday through Cyber Monday from your Cyber Weekend emails to optimize overall customer experience. Add the “Consent to receive SMS” condition to any segment to identify your SMS personas. Additional resources: Getting started with segments Preparing for Black Friday/Cyber Monday (Academy course) Comment below any questions
Calling all European brands! Whether you are planning on attending the live session or you’re simply interested in learning more about what Black Friday has in store this year, you’re in the right place. Below you’ll find the recording of today’s session, and some helpful resources to help you go forth and conquer this Black Friday - including our exclusive Black Friday Guide on which today’s strategy session was based. Additional resources: Black Friday guide Guide to building inflation-proof relationships NPT UK charitable giving statistics [Blog] 15 real Black Friday Cyber Monday email campaign examples and results [Blog] Black Friday down? Not for these 160k brands Want more? Check out our Community Black Friday hub, where you can find all the resources you need to have your best Black Friday yet!
Recap discussion: [Strategy session] Cyber Weekend offer and promotion strategy (for enterprise businesses)
Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!Check out the recording below. In this session, we covered:2021 Cyber Weekend data and trends- regarding advertising and customer spending habits Different promotional strategies based on business goals Real examples from Klaviyo customers Ways to play your Cyber Weekend content and increase Customer Lifetime Value (CLV)While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Ready to implement these ideas: Finalize your promotional strategy Create your Cyber Weekend content calendar Build segments, create campaigns, and tailor holiday offers to those specific audiences Need more help? For technical troubleshooting, contact Support within the Klaviyo app. For strategic guidance, email firstname.lastname@example.org. Want to learn more?Join Build your
Thanks for joining today’s interactive workshop! We know how valuable SMS can be for your brand, and how important it is to make sure this is finely tuned before the holidays. Let us know what you’re going to build next! And for your review, here are the documents we referenced today.Getting started with SMS and MMS for the first time How to add SMS to your abandoned cart flow Unique Coupon Codes in SMS and MMS Messages SMS Strategy Certificate Review and Exam How to create an SMS error segment And our sharable guide to sending SMS on BFCM! We would love to see you again, so check out our upcoming events! Happy Sending 😊,Gillian
Thank you for joining today’s training! During the session we: went over SMS consent and why it so important enabled SMS in our accounts created a signup form to start collecting SMS subscribers built our SMS welcome series flow You can watch the recording below: Useful links:Where is Klaviyo SMS available? Differences in Klaviyo SMS by country How to turn on SMS in Klaviyo Understanding UK SMS Sending Numbers How to request a UK long code or short code Create a Mobile Terms of Service in Klaviyo Guide to Collecting SMS Consent Review your SMS settings Guide to SMS Quiet Hours in Flows Additional learning resources: Follow our SMS strategy certificate or check out our upcoming live trainings. Do you have a question you didn’t get a chance to ask during the session? Comment it below and we’ll be happy to help!
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