Abandoned checkout and abandoned cart sending out to same customer

3 replies
174 views

My customers are getting both the abandoned cart and checkout emails. How can I make sure they only get one?

Bobi N.Answer

Champion & Partner

@Koz

in added to cart flow add a filter started checkout zero times since starting this flow (because if they did start it they will receive email from the checkout flow)

Head Email Marketing Technician at Flowium

Bobi N.Answer

Champion & Partner

@Koz

in added to cart flow add a filter started checkout zero times since starting this flow (because if they did start it they will receive email from the checkout flow)

Head Email Marketing Technician at Flowium

K

KozAuthor

Contributor I

thank you.

O

oric_oquendo

Contributor I

Classic problem — and you're right to fix it. The clean solution is mutual exclusion between the two flows:

Since checkout abandonment = higher intent than cart abandonment, give checkout priority. Add a flow filter to your abandoned CART flow: skip anyone who is currently in (or recently entered) the abandoned CHECKOUT flow. That way each customer gets exactly one recovery sequence — the higher-intent one.

General rule I use with clients: when two flows can trigger for the same person, the higher-intent flow always wins and suppresses the other. I build Klaviyo retention systems for DTC brands.

Sign up

Use your Klaviyo credentials

Log in to the Community

Use your Klaviyo credentials