Expert Problem Solver I

Solved

Behavior-Based Emails

Forum|Forum|1 year ago
December 27, 2024
5 replies
118 views

How can I leverage browsing data to create high-converting browse abandonment emails?

Best answer by emma.owens

Hi @talhahussain ! Thank you for the question!

It sounds like you are looking to build out a browse abandonment flow that utilizes data within the emails so that customers are more likely to convert. Browse abandonment flows are triggered by the Viewed Product metric - this metric includes event data (product name, image URL, price, etc.). This allows you to create a dynamic block within your email that includes the specific product information depending on which item the customer viewed. Typically, these emails will also include an incentive or CTA encouraging the customer to proceed with purchasing that item. We also have a pre-built browse abandonment flow template that already includes a dynamic product block and CTA button.

Here are some resources that will be helpful to reference as your building out and optimizing your browse abandonment flow:

If you have any additional questions, please don’t hesitate to follow up on this thread or submit a ticket with our Support Team.

Hope this helps!

Emma

retention

2025 Champion

Hi @talhahussain,

Can you expand a bit more of what you’re trying to achieve? If you’re specifically talking about “Browse Abandonment” emails, then there are plenty of references here on Klaviyo for you to see. Like here:

How to create a browse abandonment flow

However, I’m assuming you want to explore more nuance aspects of this. Are you trying to ask:

What should I put in browse abandonment emails (templates) to get better conversion/performance?
What other data would be an idea to include in a custom Viewed Product event?
Browse Abandonment Flow strategies?

Joseph Hsieh // retentioncommerce.com // X: @retention

ali786

Expert Problem Solver I

@talhahussain I think you are asking about a new Klaviyo flow based on their online search on the homepage, right?

ali raza -🔎www.aliXemail.com

Christiannoerbjerg

2025 Champion

Hi @talhahussain

Thank you for posting in the Community!

I would probably make a tagging flow, where all categories are being tracked about the customer and stored as a property on their profile. Then you can make dynamic blocks in your flows, which is shown to people with specific properties on their profile.

Hope that was an idea, that you could use! :-)

Christian Nørbjerg Enger
Partner & CPO
Web: Segmento.dk
LinkedIn: @christianfromsegmento
Voldbjergvej 22b, 8240 Risskov

emma.owensAnswer

Community Manager

Hi @talhahussain ! Thank you for the question!

It sounds like you are looking to build out a browse abandonment flow that utilizes data within the emails so that customers are more likely to convert. Browse abandonment flows are triggered by the Viewed Product metric - this metric includes event data (product name, image URL, price, etc.). This allows you to create a dynamic block within your email that includes the specific product information depending on which item the customer viewed. Typically, these emails will also include an incentive or CTA encouraging the customer to proceed with purchasing that item. We also have a pre-built browse abandonment flow template that already includes a dynamic product block and CTA button.

Here are some resources that will be helpful to reference as your building out and optimizing your browse abandonment flow:

If you have any additional questions, please don’t hesitate to follow up on this thread or submit a ticket with our Support Team.

Hope this helps!

Emma

Amos Peace

Problem Solver III

Hi @talhahussain,

To create high-converting browse abandonment emails:

Track Browsing Behavior: Capture what users viewed and segment them (e.g., product viewers, repeat visitors).
Personalize Content: Show browsed items, add recommendations, and highlight urgency (e.g., “Low stock!”).
Engage with Subject Lines: Use curiosity and personalization (e.g., “Still thinking about [Product Name]?”).
Build Trust: Include reviews, easy returns, and guarantees.
Time it Right: Send the first email within 1–2 hours, and follow up within 24–48 hours.
Use Clear CTAs: Encourage action (e.g., “Shop Now” or “Return to Your Favorites”).
Optimize for Mobile: Ensure emails are mobile-friendly.
Test and Improve: A/B test subject lines, timing, and incentives for better results.

Keep emails simple, timely, and tailored for higher conversions.

Hope this is helpful?

Peace - Turning Emails Into Opportunities 💼 Email Marketing Specialist | 🚀 Klaviyo Expert 📧 amosfolashade2@email.com WhatsApp -+2349023453575 “Delivering the right message, to the right person, at the right time.”

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