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Dead Weight vs Never Engaged Segments: Which to Use?

  • February 21, 2025
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Uncarved Block
Active Contributor I
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Dead Weight segment defined by klaviyo as: 

Opened email zero times over all time AND placed order zero times over all time

= 481 Profiles

Never Engaged segment defined by Klaviyo: 

What someone has done (or not done) > Person has Received Email is at least 5 in the last 180 days
AND
What someone has done (or not done) > Person has Opened Email 0 times over all time
AND
What someone has done (or not done) > Person has Clicked Email 0 times over all time
AND
What someone has done (or not done) > Person has Placed Order 0 times over all time

=19 Profiles

Which do I suppress?

Best answer by retention

Hi ​@Uncarved Block, I think ​@HayleyR answered you in the other cross-post thread:

Is this the same question or are you asking something different?

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retention
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  • February 25, 2025

Hi ​@Uncarved Block, I think ​@HayleyR answered you in the other cross-post thread:

Is this the same question or are you asking something different?


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