Klaviyo cannot tag each user like other platforms do. Although it’s possible to add custom fields to user profiles, this approach doesn’t allow you to accurately filter segments by a specific tag. It’s incredibly frustrating — after all these years, I still can’t properly tag my users. This seems like such a common and basic need.
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Hi
I’d be interested in hearing more about how this feature would be useful to you or your team. Would you mind providing a bit more info about what you’re looking to accomplish through tagging profiles that cannot be accomplished by adding custom properties to those profiles and then segmenting by property?
Would love to pass this feedback along to our product team, and if you share how you’d use this feature, if it were to exist, that would be awesome!
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