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Question

How to delete a custom property with a flow?

  • March 9, 2026
  • 3 replies
  • 33 views

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Hi folks!

I am trying to improve my segmentation using custome properties.

So my flow goes: When you enter a certain segment, a property related to that interest is supposed to be added to the profile. However, since the segment also has to do with time periods, we want the property to be removed if the person leaves the segment.

I already tried to do this by creating a segment that is “opposite” to the initial segment and setting the flow instruction to delete the property, but I noticed that it is not deleted. What I am doing wrong? What should i do?

 

3 replies

Kim from Cadence
Partner
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Hey ​@taishah, it’s a bit difficult to tell what’s going on here without seeing the definitions for your segments. Are you able to share more details? Also, have you confirmed that profiles are reaching the profile property delete step as you’d expect? Maybe they’re not reaching that step due to some filters in your flow. 

Cadence / Book a demo


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  • Author
  • Contributor I
  • March 10, 2026

Hi!
Here’s my segment definition. There’s really no filters in the flow

“In segement”

​​​​​
“Out segment”
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Byrne C
Community Manager
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  • Community Manager
  • March 17, 2026

Hi ​@taishah,

If you’re trying to create an opposite segment, that’s mostly possible in this situation, as long as you keep the “Person can receive email marketing because person subscribed” condition. Additionally, profiles who have their interests property unset would also fall through the cracks. It’s not always possible for two segments to be exact opposites of each other, due to complex combinations of AND/OR connectors, but in this situation, I think we can make it work. The definition would be this:

Person can receive email marketing because person subscribed

AND 

Interests does not contain Pareja

AND 

Person has Placed Order zero times in the last 180 days where collections contains any of LIST YOUR COLLECTIONS

AND

Person has Added to Cart zero times in the last 180 days where URL starts with YOUR URL

AND

Person has Viewed Collection zero times in the last 180 days where URL starts with YOUR URL

AND

Person has Added to Cart zero times in the last 180 days where URL starts with YOUR OTHER URL

AND

Person has Viewed Collection zero times in the last 180 days where URL starts with YOUR OTHER URL

This should help create a nearly opposite segment. Let me know if this works!